Midol: Whisk
Advertising Agency: Texas Creative - University of Texas at Austin, Austin, USA
Professor: Sean Thompson
Art Directors / Copywriters / Illustrators / Photographers: Robert Finger, Josh Barto
Created for personal portfolios. Was selected to be displayed at the 2008 One Show Student Exhibition.
18 comments
What does Midol exactly do?
It explains period pain, just doesn't say that MIDOL is the ideal solution. Needs a clever line that positions the product, otherwise it's just a generic statement for the problem.
Visual brings to mind more of discomfort than relief.
~~this paranoid survived!~~
Hard hitting.
~~this paranoid survived!~~
the way you describe the pain is ok but the ad is not citing the solution properly
"selling is advertisment"
good analogy but go the extra mile to explain what the product offers
The man who stops advertising to save money is like the man who stops the clock to save time
failllllllll
Fail, squared!!!
This reads like an abortion pill.
i thought the wackamole one was better.
Fucking hell, i thought they were headphones at first!
I thought it was a product to help you get pregnant, that's how i interpreted the whisks....as in mixing!!!
WWW.BROTHERAD.COM
good luck!
incredibly clever. line of copy would distract from hard-hit of image: thought-provoking, contemporary, apt. - jw
No it mens like abotion mashin
not convincing
Unlike all of you, I DO GET the methaphor!
Its confusing...creates discomfort.
BOOOO!