Midol: Whisk

Advertising Agency: Texas Creative - University of Texas at Austin, Austin, USA
Professor: Sean Thompson
Art Directors / Copywriters / Illustrators / Photographers: Robert Finger, Josh Barto
Created for personal portfolios. Was selected to be displayed at the 2008 One Show Student Exhibition.

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18 comments

Guest's picture
Guest

What does Midol exactly do?

drunk dave's picture
drunk dave
1066 pencils

It explains period pain, just doesn't say that MIDOL is the ideal solution. Needs a clever line that positions the product, otherwise it's just a generic statement for the problem.

tantrik_indian's picture
tantrik_indian
953 pencils

Visual brings to mind more of discomfort than relief.

~~this paranoid survived!~~

tantrik_indian's picture
tantrik_indian
953 pencils

Hard hitting.

~~this paranoid survived!~~

palls's picture
palls
164 pencils

the way you describe the pain is ok but the ad is not citing the solution properly

"selling is advertisment"

TRICKY's picture
TRICKY
3921 pencils

good analogy but go the extra mile to explain what the product offers

The man who stops advertising to save money is like the man who stops the clock to save time

blackstar7's picture
blackstar7
75 pencils

failllllllll

Guest's picture
Guest

Fail, squared!!!
This reads like an abortion pill.

mattattaxx's picture
mattattaxx
273 pencils

i thought the wackamole one was better.

Guest's picture
Guest

Fucking hell, i thought they were headphones at first!

Guest's picture
Guest

I thought it was a product to help you get pregnant, that's how i interpreted the whisks....as in mixing!!!

Guest's picture
Guest

WWW.BROTHERAD.COM

good luck!

Guest's picture
Guest

incredibly clever. line of copy would distract from hard-hit of image: thought-provoking, contemporary, apt. - jw

Guest's picture
Guest

No it mens like abotion mashin

Guest's picture
Guest

not convincing

Guest's picture
Guest

Unlike all of you, I DO GET the methaphor!

Guest's picture
Guest

Its confusing...creates discomfort.

HTG's picture
HTG
239 pencils

BOOOO!

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