September 2008

Every bulb imaginable.

Print advertisment created by Damman Pearce, United States for Microlamp, within the category: Retail Services.

Advertising Agency: Damman Pearce, Atlanta, USA
Creative Director: Bobby Pearce
Art Director: Dave Damman
Designer: Charlie North
Copywriter: William Bloomfield

Comments (8)

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Highest Rated

slip's picture
Activity Score 919

could have pushed for a more believable execution.


Crisp One's picture
Crisp One
Activity Score 2005

idea is there... the execution isn't yet though

vagdz's picture
Activity Score 261

Cool idea. Lame photoshop.

Neil Levy's picture
Neil Levy
Activity Score 314

how could you have made the "photoshop" any better? it's never going to look 100% real since fishes don't have lightbulbs coming out of their heads.

i think it looks pretty cool.

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

actually the fish they are portraying does have a light-bulb type dealy coming out of his head, and I do think it could get better, it looks like they just pasted it on.

KieranM's picture
Activity Score 20

The radial gradient is just a little too perfect.

That aside. I really like the idea.

brain123's picture
Activity Score 830

You're right about the gradient.

silenciorn's picture
Activity Score 153

i agree, photoshop is awful...
and, yes, it could have been done better... for starters light on the photograph of the bulb is casting a shadow from above, and the light coming out from the bulb isn't casting a shadow on its base. The Radial gradient trying to look like light, looks just like a radial gradient trying to look like a light. No blending on it and looks very bed. Looks like student work. Not bad, but not professional.

si fai il mio nome, non ci sono più...

slip's picture
Activity Score 919

could have pushed for a more believable execution.