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Method: Detox your home, 1
Advertising Agency: TBWA\CHIAT\DAY, USA
Creative Director: Patrick O'Neill
Associate Creative Directors: Robin Fitzgerald, David Steinke
Art Director: Beau Hanson
Copywriter: David Povill
Photographer: Giblin & James
Comments
"as little of it as possible?"
what, couldn't find a solution without alcohol?
what's the discrepancy between your alcohol content & your competitors? just reducing it a tad doesn't sound like such a breakthrough...
you wouldn't wanna mislead a guy, would ya?
How lame?!!!!!!
Was this done by students or what?...
For "USA" This is horrible!
This is not lame. Its simply conveyed. Hard chemicals-hard stuff. Get it? Lately, all cleaning products in the US are going "green" and becoming environmentally "safe". I am so tired of seeing grass, leaves, or vector art depicting the two. I think this is a bold execution.
Agreed. It makes its point in a clever and recognizable way.
And definitely with you on the whole "grass and leaves" thing.
Great execution, go "USA"!
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