Massachusetts General Hospital: Mother

A mother's last words shouldn't come before her child's first.

Advertising Agency: DeVito/Verdi, NYC, USA
Creative Director: Sal DeVito
Art Directors: Manny Santos, Elinor Buchler
Copywriter: Deniz Yegen
Photographer: stock
Published: September 2008

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23 comments

Guest's picture
Guest

nice line

Jumo's picture
Jumo
592 pencils

Nice.

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Jumo,
Art Director FP7 Morocco

Guest's picture
Guest

Great lines and superb art direction..

Awesome

Guest's picture
Guest

Really great copy.

Guest's picture
Guest

good copy indeed.
a copywriter

davidabott's picture
davidabott
14 pencils

It am sure will touch millions of hearts. Hats Off guys! An emotional headline aptly written.

Guest's picture
Guest

decent writing. bad art direction

Guest's picture
Guest

Yes! The Headline Is BACK! Seriously though, these are some really good lines, solid art direction. Really get at the heart of what it's all about. Solid work chaps. Oh, and this is my favorite line in the bunch, but they're all spot on.

Guest's picture
Guest

Blue is the perfect color as the backdrop to this ad. It makes the reader feel clean and healthy, while the warm red tone of Mother and child brings you a sense of comfort. Very artistic.

Guest's picture
Guest

it's so rare that a good line gets an equally get good art. well-done guyz.

Guest's picture
Guest

Powerful ad. One of the better ones in the campaign.

Blair Semenoff's picture
Blair Semenoff
651 pencils

I like the whole campaign

Guest's picture
Guest

clap clap

Guest's picture
Guest

This might be the best one out of the bunch.

Guest's picture
Guest

MAKE THE TYPE BIGGA! YEEAAAAAH! THAT'S WHAT I'M TALKING ABOUT!!!

Guest's picture
Guest

good line. but really? two art directors? and you couldn't come up with a good layout?

Guest's picture
Guest

Great line.

Guest's picture
Guest

Very touching line.

Guest's picture
Guest

Very touching line.

Guest's picture
Guest

i am not a guest on this website.

Guest's picture
Guest

Wonderful print work.

louie_wang's picture
louie_wang
160 pencils

well done.

Guest's picture
Guest

THis one is my favourite!

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