Mason/Dixon Fish Rodeo: Hat

North vs. South vs. Fish

This poster campaign was developed as a call for entries for the Mason Dixon Fish Rodeo, a fishing competition pitting fisherman from the Northern United States against those from the South.

Advertising Agency: Firehouse, Dallas, USA
Creative Director: Tripp Westbrook
Art Director: Silver Cuellar
Copywriter: Greg Hunter
Published: September 2010

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8 comments

TommyO's picture
TommyO
1866 pencils

What?

YJ's picture
YJ
373 pencils

Tommy, my guess is that they are playing up the fishing and rodeo aspects of the event. I don't care for the retouching on the image though. Why not just really stick the lures through a Stetson, instead of doing a poor Photoshop job? And if you are going to do PS on it, make sure it's accurate. The lures have no shadows. It looks totally fake. Take some time and pride in what you do, and make it look good.

dean viii's picture
dean viii
1672 pencils

yea, bad photoshop. more important, bad ad.

jadcom's picture
jadcom
15 pencils

I agree YJ comments........

jackblack's picture
jackblack
2230 pencils

Bleh.

shahidali's picture
shahidali
4063 pencils

The brief is better than the ad.

shahid

HellFish's picture
HellFish
167 pencils

WTF?

Roman Roman's picture
Roman Roman
40 pencils

Cant see anything. Am I suppose to see something?

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