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Marathon Sports: Pole vault
Advertising Agency: Arnold, Boston, USA
Creative Directors: Wade Devers, David Register, Roger Baldacci
Art Directors: Julian Newman, Randy Rogers
Copywriter: Erik Proulx
Photographer: Stock
Published: March 2008
Comments
this one is the best,.
love anything creative
http://addot.blogspot.com/
Hmmm...so what? Do you sell the best running shoes? Why are they better? Do you give better advice? Is there any relevance to other sports? Do I need running shoes to jump? Tell me!
So watch http://marathonsports.com/ before ask.
Although I would normally not spend time to be informed about what a print ad does not tell me, I did. And I am non the wiser.
you're not a runner, you're not an athlete.
if you are not the target audience and you don't get it, research is your only option.
you don't want to put in the energy?
well, you can't speak to whether this works then.
case closed.
I am an advertising creative. That's all.
one who lacks insight.
Hmmm. If you have to watch that for it to work, then it doesn't.
I shouldn't have to do research to figure out what an ad means. Target market, or no.
this is actually the only one that makes any sense: guy jumps over line -> guy breaks benchmark or so...
but the overall idea is rather dull.
very nice and clean. Like it.
This is my fave, too. Like it.
is it just me or is the font too 'Motorola-ish'?
idea is ok. conceptually not at all strong because these sports and marathon running are different ball games altogether that require different skill sets and stuff. anyways, the 'execution thought' is good but the actual execution is way too plastic. too clean and studio-like.
and yes i agree with whitespace. the fonts are quite Motorola-ish.
So clear. So clean. Love it!
-Natalie
www.topolewski.net
Between the line.
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