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Pole vault

Agency: 
Published/Aired: 
March 2008
2973
Description: 

Print advertisment created by Arnold, United States for Marathon Sports, within the category: Retail Services.

Advertising Agency: Arnold, Boston, USA
Creative Directors: Wade Devers, David Register, Roger Baldacci
Art Directors: Julian Newman, Randy Rogers
Copywriter: Erik Proulx
Photographer: Stock

Comments (17)

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Highest Rated

pete_kowalsky's picture
pete_kowalsky
Activity Score 50

this is actually the only one that makes any sense: guy jumps over line -> guy breaks benchmark or so...

but the overall idea is rather dull.

funky_frogii's picture
funky_frogii
Activity Score 2538

this one is the best,.

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Frits Harkema's picture
Frits Harkema
Activity Score 713

Hmmm...so what? Do you sell the best running shoes? Why are they better? Do you give better advice? Is there any relevance to other sports? Do I need running shoes to jump? Tell me!

www.lucabartoli.info's picture
www.lucabartoli.info
Activity Score 36

So watch http://marathonsports.com/ before ask.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Although I would normally not spend time to be informed about what a print ad does not tell me, I did. And I am non the wiser.

krautland's picture
krautland
Activity Score 3216

you're not a runner, you're not an athlete.
if you are not the target audience and you don't get it, research is your only option.

you don't want to put in the energy?
well, you can't speak to whether this works then.

case closed.

Frits Harkema's picture
Frits Harkema
Activity Score 713

I am an advertising creative. That's all.

krautland's picture
krautland
Activity Score 3216

one who lacks insight.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Hmmm. If you have to watch that for it to work, then it doesn't.

We're going to need more lube.

chucklehead's picture
chucklehead
Activity Score 42

I shouldn't have to do research to figure out what an ad means. Target market, or no.

pete_kowalsky's picture
pete_kowalsky
Activity Score 50

this is actually the only one that makes any sense: guy jumps over line -> guy breaks benchmark or so...

but the overall idea is rather dull.

fen1x's picture
fen1x
Activity Score 471

very nice and clean. Like it.

concernedadguy's picture
concernedadguy
Activity Score 16

This is my fave, too. Like it.

whitespace's picture
whitespace
Activity Score 1953

is it just me or is the font too 'Motorola-ish'?

floydeepurple's picture
floydeepurple
Activity Score 349

idea is ok. conceptually not at all strong because these sports and marathon running are different ball games altogether that require different skill sets and stuff. anyways, the 'execution thought' is good but the actual execution is way too plastic. too clean and studio-like.

floydeepurple's picture
floydeepurple
Activity Score 349

and yes i agree with whitespace. the fonts are quite Motorola-ish.

NatalieM's picture
NatalieM
Activity Score 1685

So clear. So clean. Love it!

samuelcarlos's picture
samuelcarlos
Activity Score 110

Between the line.

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