Marathon Kids: Puppet
The outdoor for your kids. The museum for their televison programs.
Advertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Director: Diego Castillo
Art Directors: Rob Casillas, Daslav Maslov
Copy: Diego Castillo
Account Director: Christy Kranik
Photographer: Sergio Celume
Retoucher: Inercia
Responsible for the Client: Joy Authur, Kay Morris
Production Manager: Steve Grill
Published: May 2010
11 Comments
And this one is from here:
http://www.candysnob.com/archives/pictures/Gummi%20Anatomie.jpg
Things like this really burn me up. They made 3 prints, each stolen from somewhere else.
Thanks for the links. Is it inspiration or stealing? The references were not campaigns but art. Advertising takes from art all the time.
When the resemblance is that striking, it's sort of stealing. Kudos to the person who invented this unique style. http://freeny.deviantart.com/
True, but were made campaigns two years ago by FP7 Dubai for Brainobrain Education Program http://www.coloribus.com/adsarchive/prints/brainobrain-education-progr...
http://yonoveotele.wordpress.com/
http://freeny.deviantart.com/art/Qee-Anatomy-113207326
The artist - Freeny - confirms on that page that Dubai indeed used them (so they must have purchased them). Yep, these images do work wonderfully in the context of science. Too bad, we don't have that campaign posted on here. It's superb!
In our world, there's a thin line between inspiration and stealing. This concept, when it first came out, was innovative. It was new and refreshing.
This campaign took exactly the same execution and made small verifications
As for the rest of the prints, it's almost as if they couldn't continue the thought themselves and found other places to seek "inspiration".
Yeah, we live on inspiration. Campaigns wouldn't be born without it. But this is hardly plain inspiration.
... but still it works... who cares if the art has been "inspired" by someone else's work? Probably, anyone, but the ones that keep looking for frauds, copies and inspirations... and which is even worst, most of the print ads and commercials here have been produced just for big festivals. The average of the things that we usually see in magazines is really bad. And when you find something interesting, it is never printed on a double page, it is just a single page. It is a matter of perspective.
I would still call it creativity... finding and connecting a piece of art to a meaningful concept requires brainwork.
BUT it is not impossible that they have come up with the concept first - it would result easily in these executions (characters kids love meet science).
Lovely art but so what? Where's the call to action? At least they could have included a website link. That said, I (and I'm sure most parents too) would love to see something more closely related to what Marathonkids does. Here we have a case of originality for the sake of originality. The art direction is a little too "detailed"; far more appropriate for a campaign that promotes science to kids, not gardening, running, walking, nutrition, etc. Innovative approach, but still.
@Dzsoi
characters kids love meet science
I don't think this has anything to do with science. The idea, I believe, is that when kids spend time outside, their favorite characters (toys) end up in a museum (become like relics of the past).
You are right, I was too lazy to look at the product itself (I need a big sleep). Barkach's campaign is making the right connection with this kind of visual (science-kids' fav characters). This Marathon(Kids) thing is overcomplicated, forced.
Not as clear as Pac man but good