Manpower: Midori
Manpower, an international staffing firm, worked with The Martin Agency to create ads that would reflect their global workforce. Martin Schoeller was commissioned by the agency to shoot 10 real people over 3 days in New York City. Many of the models were cast off the street and Schoeller, who participated directly in the casting, ensured the people would reflect both a “real” look and the nationalities of Manpower’s multinational workers. The final posters will be run worldwide and hung in Manpower offices internationally.
Advertising Agency: The Martin Agency, USA
Creative Director: Jason Komulainen
Senior Art Director: Matt Davis
Senior Art Producer: Wylie Moran
6 Comments
It may be a good start of the idea (the explanation outside this ad on AotW) but when looking at it, it just looks like one of the million ads on this planet and nothing special.
http://jackmancer.com/
http://twitter.com/jackmancer/
This is the best Martin could come up with? Zero concept. Loss of a good opportunity.
Plain and boring. Unless I am totally missing something.
"So, we want people to feel unique, empowered and truly suited to their part time jobs in faceless offices. Ideas?"
"Well we could give them all 'employee of the month' posters to brighten up their claustrophobic cubicles."
"C'mon, nobody's that stupid. Any other ideas?"
"Wait! If the issue is that everyone feels undervalued, we can give EVERYONE the keys to the entire world."
"I'm listening..."
"If people feel they're not appreciated and don't stand out of the crowd... we just give every single person in the world the exact same praise! That way, they STILL won't stand out, but from a much larger crowd with falsely inflated egos!"
"Like... Facebook? How do we make this genius smartmove happen?"
"We put their NAMES on!"
that´s right curious.
Errr... Dove's campaign's imitation but far behind. Far.
-------------------------------
www.scorchidentity.com
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages