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Agency: 
Published/Aired: 
July 2008
3304
Description: 

Print advertisment created by JWT, Australia for Lux, within the category: Health.

The power of beauty.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore

Comments (43)

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iT-iS-i's picture
iT-iS-i
Activity Score 1721

WTF...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Fontanero's picture
Fontanero
Activity Score 24

clever, very clever.

theanc's picture
theanc
Activity Score 2783

Yeah, that's really nice! I feel like I've seen this before but I don't know. Anyway an award winning idea for sure.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Kruk's picture
Kruk
Activity Score 27

the Sisi (sort like Fanta drink) commercial did this once before.

fen1x's picture
fen1x
Activity Score 471

I though the same iT-iS-i ... WTF ?

john ler's picture
john ler
Activity Score 667
miko1aj's picture
miko1aj
Activity Score 3086

I don't think that these two are exactly the same ideas. Above ad says about BEAUTY which makes every man behaving like kid because it simply makes feel ashamed the person who stares at it. The ad which you gave pork_eater says about man feeling like a kid when he sees a car of his dreams. It's like a reminiscence, and has nothing to do with shame.

Martinez's picture
Martinez
Activity Score 454

Agree. Both are good. But not the same. This smashing beauty makes even the macho cop feel like a small boy. The BMW gives you the same "I WANT" feeling as a child in a toystore.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

W_T_F

wuynhvu's picture
wuynhvu
Activity Score 10

no no no!
The girl behind steering wheel so beauty that the cop become a kid. Is'n it?

fen1x's picture
fen1x
Activity Score 471

But this cop looks like a girl too :D
irony ?

StuartLittle's picture
StuartLittle
Activity Score 468

Why every one saying WTF, why shud i avoid, W......T.......F

Kateter's picture
Kateter
Activity Score 2029

yep, WTF?

Gilbert Berkam's picture
Gilbert Berkam
Activity Score 71

don't get it

Prof's picture
Prof
Activity Score 1449

dude, wtf...?

Quite really.

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

I support my brothers from the WTF-department.
Go for it and respect the brown brother.
This ad makes me wanna go to school to understand it. but dont have the time. sorry, folks.

After all: WTF, seems to be a students work.

krautland's picture
krautland
Activity Score 3216

I have no idea what the fuuuuuck this is supposed to say.
the only thing I like is the logo treatment.

getconnected2001's picture
getconnected2001
Activity Score 987

Dear Cannes Judgdes, please explain this ad to us!
I dont understand what made this win a lion.

Wordnerd's picture
Wordnerd
Activity Score 6692

Same here. Whaat?

Freaksho's picture
Freaksho
Activity Score 14

after staring at this ad for five minutes and taking in all the elements, i must say.
WTF?

ChuckNorris's picture
ChuckNorris
Activity Score 834

WTF? Some people here are really stupid.

monotone's picture
monotone
Activity Score 301

WTF

Michael Wolmans's picture
Michael Wolmans
Activity Score 94

wtf

fen1x's picture
fen1x
Activity Score 471

"The power of beauty." they should change this slogan to " wtf " ;]

Wordnerd's picture
Wordnerd
Activity Score 6692

i think i get it now. the woman in the car is so beautiful, the bad cop suddenly feels shy like a little boy? am i right? may i buy this whateveritis now?

fen1x's picture
fen1x
Activity Score 471

but dont you think this "boy" looks like a girl ?

Wordnerd's picture
Wordnerd
Activity Score 6692

erm, no?

theanc's picture
theanc
Activity Score 2783

Yeah, that's what I get as well. It's not so difficult to get. It's just original.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Kateter's picture
Kateter
Activity Score 2029

I got that at once. but still... WTF!?

Age's picture
Age
Activity Score 74

If we don’t understand, imagine the consumer.

Age.
www.propagandopropaganda.blogspot.com

cp's picture
cp
Activity Score 354

I think Wordnerd is right, but as fen 1x pointed out, it does look like a girl. So wtf is the art director doing?

360 grados's picture
360 grados
Activity Score 305

?????????????????????
suck

Frits Harkema's picture
Frits Harkema
Activity Score 713

Lux make you look so good, every man turns into a young girl. That's a bit strange.

HV's picture
HV
Activity Score 212

hahah, thinking the same thing!

mad cha's picture
mad cha
Activity Score 6

can somebody from jwt team explain what they set out to communicate?

quinton_sential's picture
quinton_sential
Activity Score 64

I got it straight away, the Cop's been turned into a helpless little boy by the power of the woman's beauty. Not that tough to understand.

wickedcheese's picture
wickedcheese
Activity Score 84

and yay right, we from the WTF department suddenly have IQs of -10.

COME ON, WTF!?

fractalrene's picture
fractalrene
Activity Score 1504

Good one, simple ideas are powerful.

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

good one, simple posts are simple.

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

It didn't strike me instantly, but it did however get the message across.Nice work, i think women definitely bought this idea.
I don't doubt the Jury(Cannes), people who do are arrogant egoists.
Well use of wtf might seem imprudent, but i believe free speech should be encouraged in a place like this. Unveiling the kid in you might reveal a new dimension in your creativity. Some grandparents must take time and use some therapy ! haha WTF,ROFL,LOL,BRB,KMS... thats it for now !

rodrigoplant's picture
rodrigoplant
Activity Score 53

Freud explains. But yeah, the boy looks like a girl.

teenquey's picture
teenquey
Activity Score 290

an insult to female cops?

lexter17's picture
lexter17
Activity Score 27

the boy IS a girl.

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