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Lux: Cop
The power of beauty.
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore
Comments
WTF...
Add insult to injury then burn the candle at both ends.
clever, very clever.
Yeah, that's really nice! I feel like I've seen this before but I don't know. Anyway an award winning idea for sure.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
the Sisi (sort like Fanta drink) commercial did this once before.
I though the same iT-iS-i ... WTF ?
done, and done better:
http://www.strategies.fr/archives/1275/127500401/l_evenement_bmw_en_po...
I don't think that these two are exactly the same ideas. Above ad says about BEAUTY which makes every man behaving like kid because it simply makes feel ashamed the person who stares at it. The ad which you gave pork_eater says about man feeling like a kid when he sees a car of his dreams. It's like a reminiscence, and has nothing to do with shame.
Agree. Both are good. But not the same. This smashing beauty makes even the macho cop feel like a small boy. The BMW gives you the same "I WANT" feeling as a child in a toystore.
W_T_F
no no no!
The girl behind steering wheel so beauty that the cop become a kid. Is'n it?
But this cop looks like a girl too :D
irony ?
Why every one saying WTF, why shud i avoid, W......T.......F
yep, WTF?
don't get it
dude, wtf...?
I support my brothers from the WTF-department.
Go for it and respect the brown brother.
This ad makes me wanna go to school to understand it. but dont have the time. sorry, folks.
After all: WTF, seems to be a students work.
I have no idea what the fuuuuuck this is supposed to say.
the only thing I like is the logo treatment.
Dear Cannes Judgdes, please explain this ad to us!
I dont understand what made this win a lion.
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http://indianadsblog.blogspot.com/
Indian Ads Update
Same here. Whaat?
after staring at this ad for five minutes and taking in all the elements, i must say.
WTF?
WTF? Some people here are really stupid.
WTF
wtf
"The power of beauty." they should change this slogan to " wtf " ;]
i think i get it now. the woman in the car is so beautiful, the bad cop suddenly feels shy like a little boy? am i right? may i buy this whateveritis now?
but dont you think this "boy" looks like a girl ?
erm, no?
Yeah, that's what I get as well. It's not so difficult to get. It's just original.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
I got that at once. but still... WTF!?
If we don’t understand, imagine the consumer.
Age.
www.propagandopropaganda.blogspot.com
I think Wordnerd is right, but as fen 1x pointed out, it does look like a girl. So wtf is the art director doing?
?????????????????????
suck
Lux make you look so good, every man turns into a young girl. That's a bit strange.
hahah, thinking the same thing!
can somebody from jwt team explain what they set out to communicate?
I got it straight away, the Cop's been turned into a helpless little boy by the power of the woman's beauty. Not that tough to understand.
and yay right, we from the WTF department suddenly have IQs of -10.
COME ON, WTF!?
Good one, simple ideas are powerful.
good one, simple posts are simple.
WTF, seems to be a student's comment!
Anyway, I got it instantly. But I am a little boy so it was easy ;/
It didn't strike me instantly, but it did however get the message across.Nice work, i think women definitely bought this idea.
I don't doubt the Jury(Cannes), people who do are arrogant egoists.
Well use of wtf might seem imprudent, but i believe free speech should be encouraged in a place like this. Unveiling the kid in you might reveal a new dimension in your creativity. Some grandparents must take time and use some therapy ! haha WTF,ROFL,LOL,BRB,KMS... thats it for now !
Freud explains. But yeah, the boy looks like a girl.
an insult to female cops?
the boy IS a girl.
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