Lux: Cop

The power of beauty.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore

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43 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

WTF...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Fontanero's picture
Fontanero
24 pencils

clever, very clever.

theanc's picture
theanc
2778 pencils

Yeah, that's really nice! I feel like I've seen this before but I don't know. Anyway an award winning idea for sure.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Kruk's picture
Kruk
27 pencils

the Sisi (sort like Fanta drink) commercial did this once before.

fen1x's picture
fen1x
471 pencils

I though the same iT-iS-i ... WTF ?

miko1aj's picture
miko1aj
3098 pencils

I don't think that these two are exactly the same ideas. Above ad says about BEAUTY which makes every man behaving like kid because it simply makes feel ashamed the person who stares at it. The ad which you gave pork_eater says about man feeling like a kid when he sees a car of his dreams. It's like a reminiscence, and has nothing to do with shame.

Martinez's picture
Martinez
454 pencils

Agree. Both are good. But not the same. This smashing beauty makes even the macho cop feel like a small boy. The BMW gives you the same "I WANT" feeling as a child in a toystore.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

W_T_F

wuynhvu's picture
wuynhvu
10 pencils

no no no!
The girl behind steering wheel so beauty that the cop become a kid. Is'n it?

fen1x's picture
fen1x
471 pencils

But this cop looks like a girl too :D
irony ?

StuartLittle's picture
StuartLittle
468 pencils

Why every one saying WTF, why shud i avoid, W......T.......F

Kateter's picture
Kateter
2024 pencils

yep, WTF?

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

don't get it

Prof's picture
Prof
1453 pencils

dude, wtf...?

Quite really.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

I support my brothers from the WTF-department.
Go for it and respect the brown brother.
This ad makes me wanna go to school to understand it. but dont have the time. sorry, folks.

After all: WTF, seems to be a students work.

krautland's picture
krautland
3225 pencils

I have no idea what the fuuuuuck this is supposed to say.
the only thing I like is the logo treatment.

getconnected2001's picture
getconnected2001
989 pencils

Dear Cannes Judgdes, please explain this ad to us!
I dont understand what made this win a lion.

Wordnerd's picture
Wordnerd
6662 pencils

Same here. Whaat?

Freaksho's picture
Freaksho
14 pencils

after staring at this ad for five minutes and taking in all the elements, i must say.
WTF?

ChuckNorris's picture
ChuckNorris
834 pencils

WTF? Some people here are really stupid.

monotone's picture
monotone
301 pencils

WTF

Michael Wolmans's picture
Michael Wolmans
94 pencils

wtf

fen1x's picture
fen1x
471 pencils

"The power of beauty." they should change this slogan to " wtf " ;]

Wordnerd's picture
Wordnerd
6662 pencils

i think i get it now. the woman in the car is so beautiful, the bad cop suddenly feels shy like a little boy? am i right? may i buy this whateveritis now?

fen1x's picture
fen1x
471 pencils

but dont you think this "boy" looks like a girl ?

Wordnerd's picture
Wordnerd
6662 pencils

erm, no?

theanc's picture
theanc
2778 pencils

Yeah, that's what I get as well. It's not so difficult to get. It's just original.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Kateter's picture
Kateter
2024 pencils

I got that at once. but still... WTF!?

Age's picture
Age
74 pencils

If we don’t understand, imagine the consumer.

Age.
www.propagandopropaganda.blogspot.com

cp's picture
cp
354 pencils

I think Wordnerd is right, but as fen 1x pointed out, it does look like a girl. So wtf is the art director doing?

360 grados's picture
360 grados
305 pencils

?????????????????????
suck

Frits Harkema's picture
Frits Harkema
713 pencils

Lux make you look so good, every man turns into a young girl. That's a bit strange.

HV's picture
HV
212 pencils

hahah, thinking the same thing!

mad cha's picture
mad cha
6 pencils

can somebody from jwt team explain what they set out to communicate?

quinton_sential's picture
quinton_sential
64 pencils

I got it straight away, the Cop's been turned into a helpless little boy by the power of the woman's beauty. Not that tough to understand.

wickedcheese's picture
wickedcheese
84 pencils

and yay right, we from the WTF department suddenly have IQs of -10.

COME ON, WTF!?

fractalrene's picture
fractalrene
1506 pencils

Good one, simple ideas are powerful.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

good one, simple posts are simple.

Anurag Sahu's picture
Anurag Sahu
102 pencils

It didn't strike me instantly, but it did however get the message across.Nice work, i think women definitely bought this idea.
I don't doubt the Jury(Cannes), people who do are arrogant egoists.
Well use of wtf might seem imprudent, but i believe free speech should be encouraged in a place like this. Unveiling the kid in you might reveal a new dimension in your creativity. Some grandparents must take time and use some therapy ! haha WTF,ROFL,LOL,BRB,KMS... thats it for now !

rodrigoplant's picture
rodrigoplant
53 pencils

Freud explains. But yeah, the boy looks like a girl.

teenquey's picture
teenquey
290 pencils

an insult to female cops?

lexter17's picture
lexter17
27 pencils

the boy IS a girl.

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