Description
Presenting its new proposition on glow, beauty brand Lux has relaunched its product line with its latest campaign titled 'Chand Sa Roshan Chehra', starring star couple Kareena Kapoor Khan and Saif Ali Khan. Inspired by popular cultural references on moonlit glow and beauty, Wunderman Thompson South Asia explores a first time creative thought of creating a locally tailored campaign for multiple regions within the country with multilingual songs, all perfectly embodying the ‘glowing’ proposition of Lux’s product relaunch. Each song chosen in different languages, helps bring alive the brand’s proposition of comparing a woman's beauty to the moon.
This professional campaign titled 'Chand Sa Roshan Chehra' was published in India in September, 2020. It was created for the brand: Lux, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 3 years ago.
Credits
Advertising Agency: Wunderman Thompson, India
Project Head / Vice President: Roneeta Ghosh
AVP & Sr. Creative Director (Copy): Anupam Basu
Sr. Creative Director (Art): Vijay Solanki
Associate Vice President: Aditi Shivdasani
Account Executive: Shampita Dey
Produced by: Firecracker
Team: Meeta Dave, Saisha Kapur
Director: Arunima Sharma
Music: Mikey McCleary
DOP: Ayananka Bose
