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Lux: CEO
The power of beauty.
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore
Comments
these are cute... nice... I LIKE!
another wonderbra
she's so out of my league i forgot how to speak like an adult. it's a pretty cool idea. the first thing i thought too was wonderbra.
these are great. haven't seen this approach for lingerie (i'm assuming) before. Well done.
I can't get it...
this means that you act like a child in front of a beautiful woman
I guess the hard thing to understand is that he's looking at a woman...maybe a shadow, legs or something would've helped
The Ad Mad
I agree. How are people supposed to assume there is a woman? I didn't get it until I read someone's explanation.
Same here.
I saw something like this here a couple of weeks ago.
link?
Never mind.
It's from the same campaign.
http://adsoftheworld.com/media/print/lux_cop
You all got it wrong: HE THINKS IT'S HIS MOM! She also used Lux.
It's great. Bravo
I can't believe they continued a campaign that has already been done:
http://www.strategies.fr/archives/1275/127500401/l_evenement_bmw_en_po...
now turn the camera to the other side
what's not shown is left for the viewers to imagine. if it is selling lingerie , then obviously targeting women. which girl likes to look at other hot girls. the ad is attempting to say "it could be you." "you make men speechless like a child."
I though it was for a range of Lux product for men, that make them look/feel like boys again, albeit unexpectedly.
i don't think so, because the tagline says "the power of beauty" and a boy in the fancy office looks in shock, it doesn't work if it's targeting to men. who thinks baby skin is very "manly". it works because it's targeting to women, because the power of beauty can make a man speechless like as a boy.
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