Lux: CEO

The power of beauty.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore

Related videos by Shutterstock

13 comments

Crisp One's picture
Crisp One
2007 pencils

these are cute... nice... I LIKE!

j2mango's picture
j2mango
534 pencils

another wonderbra

sneakyhands's picture
sneakyhands
1857 pencils

she's so out of my league i forgot how to speak like an adult. it's a pretty cool idea. the first thing i thought too was wonderbra.

Nthngmn's picture
Nthngmn
626 pencils

these are great. haven't seen this approach for lingerie (i'm assuming) before. Well done.

ChuckNorris's picture
ChuckNorris
834 pencils

I saw something like this here a couple of weeks ago.

Crisp One's picture
Crisp One
2007 pencils

link?

ChuckNorris's picture
ChuckNorris
834 pencils

Never mind.

It's from the same campaign.

http://adsoftheworld.com/media/print/lux_cop

piet miller's picture
piet miller
58 pencils

You all got it wrong: HE THINKS IT'S HIS MOM! She also used Lux.

BFB's picture
BFB
941 pencils

I can't believe they continued a campaign that has already been done:
http://www.strategies.fr/archives/1275/127500401/l_evenement_bmw_en_po...

floydeepurple's picture
floydeepurple
349 pencils

now turn the camera to the other side

LZMNSTR's picture
LZMNSTR
8 pencils

what's not shown is left for the viewers to imagine. if it is selling lingerie , then obviously targeting women. which girl likes to look at other hot girls. the ad is attempting to say "it could be you." "you make men speechless like a child."

anne_one's picture
anne_one
152 pencils

I though it was for a range of Lux product for men, that make them look/feel like boys again, albeit unexpectedly.

LZMNSTR's picture
LZMNSTR
8 pencils

i don't think so, because the tagline says "the power of beauty" and a boy in the fancy office looks in shock, it doesn't work if it's targeting to men. who thinks baby skin is very "manly". it works because it's targeting to women, because the power of beauty can make a man speechless like as a boy.

Log in or register to post comments