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CEO

Agency: 
Published/Aired: 
August 2008
Description: 

The power of beauty.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy Dilallo
Copywriters / Art Directors: Tom Hazledine, Paul Spelman
Photographer: Sean Izzard
Typographer / Designer: Jeffrey Oley
Retoucher: Pro-Colour Singapore

Comments (13)

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Highest Rated

LZMNSTR's picture
LZMNSTR
Activity Score 8

i don't think so, because the tagline says "the power of beauty" and a boy in the fancy office looks in shock, it doesn't work if it's targeting to men. who thinks baby skin is very "manly". it works because it's targeting to women, because the power of beauty can make a man speechless like as a boy.

Crisp One's picture
Crisp One
Activity Score 2005

these are cute... nice... I LIKE!

j2mango's picture
j2mango
Activity Score 534

another wonderbra

sneakyhands's picture
sneakyhands
Activity Score 1857

she's so out of my league i forgot how to speak like an adult. it's a pretty cool idea. the first thing i thought too was wonderbra.

Nthngmn's picture
Nthngmn
Activity Score 626

these are great. haven't seen this approach for lingerie (i'm assuming) before. Well done.

ChuckNorris's picture
ChuckNorris
Activity Score 834

I saw something like this here a couple of weeks ago.

Crisp One's picture
Crisp One
Activity Score 2005

link?

ChuckNorris's picture
ChuckNorris
Activity Score 834

Never mind.

It's from the same campaign.

http://adsoftheworld.com/media/print/lux_cop

piet miller's picture
piet miller
Activity Score 58

You all got it wrong: HE THINKS IT'S HIS MOM! She also used Lux.

BFB's picture
BFB
Activity Score 936

I can't believe they continued a campaign that has already been done:
http://www.strategies.fr/archives/1275/127500401/l_evenement_bmw_en_po...

floydeepurple's picture
floydeepurple
Activity Score 349

now turn the camera to the other side

LZMNSTR's picture
LZMNSTR
Activity Score 8

what's not shown is left for the viewers to imagine. if it is selling lingerie , then obviously targeting women. which girl likes to look at other hot girls. the ad is attempting to say "it could be you." "you make men speechless like a child."

anne_one's picture
anne_one
Activity Score 152

I though it was for a range of Lux product for men, that make them look/feel like boys again, albeit unexpectedly.

LZMNSTR's picture
LZMNSTR
Activity Score 8

i don't think so, because the tagline says "the power of beauty" and a boy in the fancy office looks in shock, it doesn't work if it's targeting to men. who thinks baby skin is very "manly". it works because it's targeting to women, because the power of beauty can make a man speechless like as a boy.

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