Lux: Baby soft hands
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Sally Tambourgi
Copywriter: Sally Tambourgi
Illustrator: Nabil Kamara
Photographer: Tina Patni
Published: February 2008
16 Comments
good one. But executed in 80's style. Was it intentionally?
Not a huge fan of the lighting. Needs more contrast, dynamics. The woman's skin tone needs to jump out at the viewer.
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:::J:::
i tihnk they want it soft and fluffy like johnson2 ads...
:::J:::
This is predictable. =.=
"predictable"?
"80's style"?
wow...
it sure is easier to critique than create.
it's an ad that stands out, has a clear message and looks good.
done!
It's 80's because digital manipulation was not in use then. Could have used some more softening or some lighting effects in the image, with the help of digital technology. I think that's what they meant. It sure has the 80's feel on it.
I am not saying the ad is bad though.
it's not the matter of critique. I said that idea is lovely. Photo style reminded me 80's style (you know pictures taken through stockings or something like that). I didn't judged that choice – only point that out. I consider it's minus because we're moving on, but… dometimes it's a matter of gustibus, isn't it?
Does digital manipulation = better?
No, but without some sort of digital retouch, it easily looks 80´s Think that´s what they meant.
Hahahahhahaha....lovely!
So-so!
good job guys
congrats
GREAT ONE ! :D
I love this!! really different, fresh take on baby soft hands :) cute as cute can be...
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gooooooooooooooooooooooooooooooooooooooood.........................superb
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That image lit a fire in my groin