Lux: Baby soft hands

Lux: Baby soft hands

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Sally Tambourgi, Rania Makarem
Copywriter: Sally Tambourgi
Illustrator: Nabil Kamara
Photographer: Tina Patni
Published: February 2008

Your rating: None Average: 7.7 (70 votes)

Comments

miko1aj's picture
Submitted by miko1aj on Mon, 2008-03-03 13:13.

good one. But executed in 80's style. Was it intentionally?

Charlie Pratt's picture
Submitted by Charlie Pratt on Mon, 2008-03-03 15:57.

Not a huge fan of the lighting. Needs more contrast, dynamics. The woman's skin tone needs to jump out at the viewer.

http://www.charlieprattdesign.com

gmint7's picture
Submitted by gmint7 on Mon, 2008-03-03 17:23.

:::J:::

i tihnk they want it soft and fluffy like johnson2 ads...

ahpitt's picture
Submitted by ahpitt on Tue, 2008-03-04 02:04.

This is predictable. =.=

Submitted by johnny_corvair on Tue, 2008-03-04 02:20.

"predictable"?
"80's style"?

wow...

it sure is easier to critique than create.

it's an ad that stands out, has a clear message and looks good.
done!

Submitted by troika02 on Tue, 2008-03-04 05:57.

It's 80's because digital manipulation was not in use then. Could have used some more softening or some lighting effects in the image, with the help of digital technology. I think that's what they meant. It sure has the 80's feel on it.

I am not saying the ad is bad though.

miko1aj's picture
Submitted by miko1aj on Tue, 2008-03-04 16:26.

it's not the matter of critique. I said that idea is lovely. Photo style reminded me 80's style (you know pictures taken through stockings or something like that). I didn't judged that choice – only point that out. I consider it's minus because we're moving on, but… dometimes it's a matter of gustibus, isn't it?

Submitted by johnny_corvair on Tue, 2008-03-04 06:24.

Does digital manipulation = better?

Signe_S's picture
Submitted by Signe_S on Tue, 2008-03-04 08:53.

No, but without some sort of digital retouch, it easily looks 80´s Think that´s what they meant.

Submitted by 73dpi on Tue, 2008-03-04 08:49.

Hahahahhahaha....lovely!

Submitted by direk on Tue, 2008-03-04 15:13.

So-so!

Submitted by Naziro on Wed, 2008-03-05 03:59.

good job guys

congrats

Submitted by Conceptualizer on Wed, 2008-03-05 07:52.

GREAT ONE ! :D

Misstree's picture
Submitted by Misstree on Sun, 2008-03-09 06:10.

I love this!! really different, fresh take on baby soft hands :) cute as cute can be...

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Not all who wander are lost.

Funky_Frogii's picture
Submitted by Funky_Frogii on Wed, 2008-03-12 04:41.

gooooooooooooooooooooooooooooooooooooooood.........................superb

Submitted by scarfinati on Mon, 2008-04-21 12:50.

That image lit a fire in my groin