Lux: Baby soft hands

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Sally Tambourgi
Copywriter: Sally Tambourgi
Illustrator: Nabil Kamara
Photographer: Tina Patni
Published: February 2008

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16 comments

miko1aj's picture
miko1aj
3097 pencils

good one. But executed in 80's style. Was it intentionally?

Charlie Pratt's picture
Charlie Pratt
427 pencils

Not a huge fan of the lighting. Needs more contrast, dynamics. The woman's skin tone needs to jump out at the viewer.

http://www.charlieprattdesign.com

gmint7's picture
gmint7
2685 pencils

:::J:::

i tihnk they want it soft and fluffy like johnson2 ads...

:::J:::

ahpitt's picture
ahpitt
342 pencils

This is predictable. =.=

johnny_corvair's picture
johnny_corvair
42 pencils

"predictable"?
"80's style"?

wow...

it sure is easier to critique than create.

it's an ad that stands out, has a clear message and looks good.
done!

troika02's picture
troika02
212 pencils

It's 80's because digital manipulation was not in use then. Could have used some more softening or some lighting effects in the image, with the help of digital technology. I think that's what they meant. It sure has the 80's feel on it.

I am not saying the ad is bad though.

miko1aj's picture
miko1aj
3097 pencils

it's not the matter of critique. I said that idea is lovely. Photo style reminded me 80's style (you know pictures taken through stockings or something like that). I didn't judged that choice – only point that out. I consider it's minus because we're moving on, but… dometimes it's a matter of gustibus, isn't it?

johnny_corvair's picture
johnny_corvair
42 pencils

Does digital manipulation = better?

Signe_S's picture
Signe_S
357 pencils

No, but without some sort of digital retouch, it easily looks 80´s Think that´s what they meant.

FlyingDogs's picture
FlyingDogs
968 pencils

Hahahahhahaha....lovely!

direk's picture
direk
28 pencils

So-so!

Naziro's picture
Naziro
350 pencils

good job guys

congrats

Conceptualizer's picture
Conceptualizer
32 pencils

GREAT ONE ! :D

Misstree's picture
Misstree
425 pencils

I love this!! really different, fresh take on baby soft hands :) cute as cute can be...

.............................

Not all who wander are lost.

funky_frogii's picture
funky_frogii
2538 pencils

gooooooooooooooooooooooooooooooooooooooood.........................superb

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

scarfinati's picture
scarfinati
830 pencils

That image lit a fire in my groin

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