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Lux: Baby soft hands

Lux: Baby soft hands
Your rating: None Average: 7.7 (70 votes)

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Sally Tambourgi, Rania Makarem
Copywriter: Sally Tambourgi
Illustrator: Nabil Kamara
Photographer: Tina Patni
Published: February 2008

Comments

miko1aj's picture 1390 pencils

good one. But executed in 80's style. Was it intentionally?

Charlie Pratt's picture 427 pencils

Not a huge fan of the lighting. Needs more contrast, dynamics. The woman's skin tone needs to jump out at the viewer.

http://www.charlieprattdesign.com

gmint7's picture 2090 pencils

:::J:::

i tihnk they want it soft and fluffy like johnson2 ads...

:::J:::

ahpitt's picture 350 pencils

This is predictable. =.=

johnny_corvair's picture 42 pencils

"predictable"?
"80's style"?

wow...

it sure is easier to critique than create.

it's an ad that stands out, has a clear message and looks good.
done!

troika02's picture 212 pencils

It's 80's because digital manipulation was not in use then. Could have used some more softening or some lighting effects in the image, with the help of digital technology. I think that's what they meant. It sure has the 80's feel on it.

I am not saying the ad is bad though.

miko1aj's picture 1390 pencils

it's not the matter of critique. I said that idea is lovely. Photo style reminded me 80's style (you know pictures taken through stockings or something like that). I didn't judged that choice – only point that out. I consider it's minus because we're moving on, but… dometimes it's a matter of gustibus, isn't it?

johnny_corvair's picture 42 pencils

Does digital manipulation = better?

Signe_S's picture 355 pencils

No, but without some sort of digital retouch, it easily looks 80´s Think that´s what they meant.

FlyingDogs's picture 972 pencils

Hahahahhahaha....lovely!

direk's picture 28 pencils

So-so!

Naziro's picture 346 pencils

good job guys

congrats

Conceptualizer's picture 32 pencils

GREAT ONE ! :D

Misstree's picture 265 pencils

I love this!! really different, fresh take on baby soft hands :) cute as cute can be...

.............................

Not all who wander are lost.

funky_frogii's picture 2142 pencils

gooooooooooooooooooooooooooooooooooooooood.........................superb

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

scarfinati's picture 728 pencils

That image lit a fire in my groin

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