Levolor: Paint

Paint isn't the only thing that can brighten up a room.

Advertising Agency: Carmichael Lynch, USA
Chief Creative Officer: Jim Nelson
Copywriter: Ellie Anderson
Art Director: Jeff Terwilliger
Photographer: Jason Hindley
Art Producer: Sandy Boss Febbo
Retouching: Happy Finish

March 2011


kleenex's picture
40630 pencils

Solid Campaign idea.

CuriousPencil's picture
4225 pencils

Would be really helpful to get some background on brands that some of us aren't familiar with; having to reverse-engineer a brief leads to getting things wrong too often.

So, this is a brand of window shades. Making a series of ads that show precisely what their product *isn't*. Instead of showing what their product can do, it's instead a kind of plea to 'think of the windows' essentially. Which leads me to think that people have already dismissed the brand, and it isn't a product launch, it's a product that people already know and actively ignore? If that's the case then, yep this is an effort, but it makes the product look like some arts&craft material, which I reckon will have people baulk at the price eventually. And this particular one will say Japan for a long while.

adgoodie's picture
184 pencils

Thanks for the background CuriousPencil. Cuz when I saw this, I didn't get it.

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