LensCrafters: Girls

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Photographer: Bil Zelman

22 comments

Guest's picture
Guest

I don't understand. Do they shape eyebrows or do they make glasses? I'm sorry but I'm ignorant about this brand. Can some explain?

sirvan's picture
sirvan
29870 pencils

No no... the end benefit of the benefit of the benefit of Lens Crafters is ...Life! And isn't life better when you LOVE it? So, these are so obviously about LOVE. Lenscrafters don't make glasses, they make love, don't you see?

+++

"I love some things, and don't love some other things."

control C's picture
control C
108 pencils

hhmm... no... its a word game... you read it I love LC... so they highlight the eye (I) next to it they draw a heart (love) and LC (lens crafters) there is not much into it...

sirvan's picture
sirvan
29870 pencils

I was kidding... duh?

+++

"I love some things, and don't love some other things."

noitreallyisntme's picture
noitreallyisntme

LC = LOSER COMPLEX

Guest's picture
Guest

LC = Lame Comment

NastyJester's picture
NastyJester
744 pencils

The girl on the left has just realised that her friend has some really freaky white eyebrow shit going on.

Guest's picture
Guest

LC should cut off their relationship with cutwater

gulo's picture
gulo
461 pencils

Eye get It
but Eye don't think its great.
as simple as that

NastyJester's picture
NastyJester
744 pencils

Oh fuck, I'm ashamed to say that went completely over my head. But then when I visit Ads Of The World, I always wrongly assume that I'm going to a place beyond visual puns.

Now that you've pointed that out, it's adds a whole new dimension of awfulness to this entire campaign.

Guest's picture
Guest

what the hell is this ad about? something eye cannot get.

Guest's picture
Guest

Wow, if it is indeed an 'eye' for an 'i', then this is really weak.
Worse than most bad student work, and very sad for a professional agency with paying clients.

Guest's picture
Guest

genius!

drunk dave's picture
drunk dave
1066 pencils

Ivan, seriously? I've got some holiday snaps that you can show.

ivan's picture
ivan

Ok, sorry! :)

Ivan Raszl, admin of AotW

Guest's picture
Guest

Now THAT'S a funny comment!

derya's picture
derya
302 pencils

ı wish we see man's hands.

Guest's picture
Guest

wHat iS tHat cHick oN tHe lEft fReaking oUt aBout?

Guest's picture
Guest

another crappy ad from the US.

bryan9's picture
bryan9
110 pencils

Please stop sharing bullshits like this.

Guest's picture
Guest

Actually it's a rip off from IBM...

Guest's picture
Guest

i think it's a cute ad. it's a moment in life not a pose, which explains the expressions and action. and you get three very pretty girls in glasses

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