LensCrafters: Couple

Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Photographer: Bil Zelman

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11 comments

teemitro's picture
teemitro
68 pencils

well-crafted kiss, no doubt. but... err... can somebody tell me, sorry enlighten me abt the concept... is it the fact that bespectacled people were not being able to smooch with their glasses on before LS came? or watevr...

noitreallyisntme's picture
noitreallyisntme

LC = LOSER COMPLEX TO ME...

Guest's picture
Guest

wow. atrocious...

sirvan's picture
sirvan
29870 pencils

Way, way way overreaching... why does everything have to be a brand rip all of a sudden?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

are you sure that this brand is not top-of-mind, 80%-market-share brand in the advertised region?

if it is, than this is spot on.

sirvan's picture
sirvan
29870 pencils

You sense make no.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

you not talk do know what you about. all at. reve.

corndogfuneral's picture
corndogfuneral
1053 pencils

Why do I care

bknowlden's picture
bknowlden
3647 pencils

Cutwater? Seriously...

LucasPS's picture
LucasPS
523 pencils

Its just another ad...

Nothing new idea, its not saing nothing but i like the art...

bryan9's picture
bryan9
110 pencils

WHAT???? IS THERE SOMETHING TO UNDERSTAND HERE?

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