LensCrafters: Couple
Advertising Agency: Cutwater, San Francisco, USA
Executive Creative Director: Chuck McBride
President: Walter Smith
Group Creative Director: Joe Kayser
Planning: Rob Klingensmith, Juliana Nelson
Art Director: Joe Kayser, William Esparza, Kevin Jordan, Liz Gershman
Copywriters: Josh Parschauer, Derek Szynal
Photographer: Bil Zelman


11 Comments
well-crafted kiss, no doubt. but... err... can somebody tell me, sorry enlighten me abt the concept... is it the fact that bespectacled people were not being able to smooch with their glasses on before LS came? or watevr...
creative. shmeative.
LC = LOSER COMPLEX TO ME...
wow. atrocious...
Way, way way overreaching... why does everything have to be a brand rip all of a sudden?
+++
"I love some things, and don't love some other things."
are you sure that this brand is not top-of-mind, 80%-market-share brand in the advertised region?
if it is, than this is spot on.
You sense make no.
+++
"I love some things, and don't love some other things."
you not talk do know what you about. all at. reve.
Why do I care
Cutwater? Seriously...
--
brandon
www.brandonknowlden.com
Its just another ad...
Nothing new idea, its not saing nothing but i like the art...
Todos somos ignorantes, pero no todos ignoramos lo mismo.
WHAT???? IS THERE SOMETHING TO UNDERSTAND HERE?