K-Swiss: Alona, 1

Keep it pure.

Advertising Agency: Toth Brand Imaging, Boston, USA
Creative Director: Joanne Reeves
Art Director: Kimberlee Eten
Copywriter: Cat Doran
Digital Designer: Matthew Parmet
Photographer: Richard Phibbs
To be published: March 2008

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5 comments

wearmysocks's picture
wearmysocks
1085 pencils

Yes, the model is hot. But why submit this campaign here? There is no concept. What are you hoping that I write?
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

Archie's picture
Archie
201 pencils

She's not a model. She's a professional tennis player.

I think there's something to be said for the clean art direction. But yeah...not so memorable a campaign

jasginder's picture
jasginder
4 pencils

Problem with the too much subtle ads is that people finally derive their own opinions. I agree, not so memorable campaign

tony truong's picture
tony truong
40 pencils

She's not a cigarette. I smoke nicotine.

brandsurgeon's picture
brandsurgeon
693 pencils

awww... she woke up. now she's not so hot n e more.

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Most times, worst enemies used to be best friends...

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