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Krazy Glue: Cabinet handle

Krazy Glue: Cabinet handle
Your rating: None Average: 5.1 (22 votes)

Do you see the broken cabinet handle? Thought so.
Now how about your boss giving it to the intern?

Advertising School: VCU Brandcenter, Richmond, VA, USA
Art Director / Copywriter: Michael Griffith

10 Comments

gmint7's picture 2679 pencils

somebody explain pls?

:::J:::

mycidea's picture 90 pencils

I'm not sure.
does this campaign means that:fix the tiny detail broken problem with this product, don't let them distract you and miss some more serious thing?

Mirikuaro's picture 340 pencils

Nice set of ads... makes consumers get involved, and then surprises them at the end

art.vs.commerce's picture 568 pencils

the glues so good thats why you don't see anything broken

Creative Zelda's picture 57 pencils

Yes, i saw the boss doing her.

daniel ieraci's picture 335 pencils

To be honest, I'm not really sure what the ads are trying to say. Feels like there's something missing in the line perhaps?...Maybe it's just me though...

Marlus Lau's picture 1764 pencils

Maybe it's saying we easily find the broken little items, but more serious happenings not that easily.

CopyRight's picture 717 pencils

this is seriously misleading, bad ad as a result

Super Muhtar's picture 267 pencils

This is not an art masterpiece, so there is no need such an effort for "decoding".

You can't see the broken pieces, because our glue is so strong.
Oh, by the way. Can you see our little joke? Thought so.

mardi's picture 20 pencils

it's good but you can't get it at first sight in that way i didn't liked it at all.....

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