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Krazy Glue: Book shelf

Krazy Glue: Book shelf
Your rating: None Average: 4.9 (17 votes)

Do you see the broken bookshelf? Thought so.
Now how about the guy trying to break into your house?

Advertising School: VCU Brandcenter, Richmond, VA, USA
Art Director / Copywriter: Michael Griffith

7 Comments

pitted prunes's picture 218 pencils

huh??

Muneer Bhatti's picture 146 pencils

gud

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

Creative Zelda's picture 57 pencils

Did anyone see the brief?

alexander_bickov's picture 3323 pencils

Nice

Marlus Lau's picture 1764 pencils

Well, now I am not sure about what I just said.

thenewguy's picture 127 pencils

I see the concept of this campaign. Our glue is so good, you won't be able to notice any difference between repaired things and things that were never broken. Simple, easy to pull off, lots of room to play with it. Now, that said, what is the benefit to this? It certainly can't be negative things. To assume people are going to stare so long at something that they won't notice anything else around them is a little haywire. I think this is very close to being great work

rolling.stone's picture 2750 pencils

idea is OK, but could have been a closeup shot

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