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Published/Aired: 
March 2009
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Advertising Agency: EuroRSCG Chicago, USAArt Director: Puja Shah

Verbal abuse is still abuse. Help Juvenile Protective Association stop all child abuse.

Copywriter: Eugene Fuller
Creative Director: Blake Ebel

Comments (13)

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Scolding your child is not the same thing as verbally abusing your child.
Scolding your child is telling them that what they did was bad. It's directed at what the child did. It's done to teach your child the difference between right and wrong.
Verbal abuse is insulting your child, calling your child names, telling your child he/she is worthless or stupid, making fun of your child, humiliating your child. It's directed at the child as a person and it's intended to hurt just for the sake of hurting.

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