Juvenile Protective Association: Kid, 1

Verbal abuse is still abuse. Help Juvenile Protective Association stop all child abuse.

Advertising Agency: EuroRSCG Chicago, USA
Art Director: Puja Shah
Copywriter: Eugene Fuller
Creative Director: Blake Ebel

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15 comments

Guest's picture
Guest

nothing new....

Guest's picture
Guest

liked it, but why are you showing verbal abuse in a physical manner?

Guest's picture
Guest

maybe to show how much it can hurt children?

Guest's picture
Guest

en todo caso es mucho más importante lo que este abuso genera en el futuro de quien lo sufre. y no centrarnos en q lo que se esté diciendo es como un golpe, un "pelo revuelt?" o un ahorcamiento tipo simpsons...

first idea, nothing new...

creativefolks.net's picture
creativefolks.net
58 pencils

interesting....... how did they make this kids cry ?
I think this is wrong , you dont have to show it as it is.. what is the message ?

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sk_jolly's picture
sk_jolly
2 pencils

I agree, you don't have to make the kids cry to present the message. I think, these kids are too young to be actors, so they are actually crying.

Guest's picture
Guest

Very very good work. The kids are actually looking miserable. (Are they really crying?) The idea of showing verbal abuse as of no less a magnitude than physical abuse isn't new... I remember a Thai campaign with fists coming out of screaming mouths...but this is very well executed. Keep it up!

Guest's picture
Guest

Nice idea, very well art directed. the tears look post produced- very very powerful.

Guest's picture
Guest

This is my favorite of the three. Very powerful.
Well Done.

Guest's picture
Guest

Hey guys, the kids are actually crying in these. The CD from Euro was a guest speaker at our school and said that they made the kids cry by telling them that their mommy or daddy left them behind. The parents played along by pretending to leave. Also, this ad was done by a student and it really impressed the CD, hence why they were ultimately hired and then they turned the work into a real ad.

Cheers

Guest's picture
Guest

Hey guys, the kids are actually crying in these. The CD from Euro was a guest speaker at our school and said that they made the kids cry by telling them that their mommy or daddy left them behind. The parents played along by pretending to leave. Also, this ad was done by a student and it really impressed the CD, hence why they were ultimately hired and then they turned the work into a real ad.

Cheers

Guest's picture
Guest

a very powerful ad i must say

Guest's picture
Guest

nuice

Guest's picture
Guest

did anyone mention that the photography idea seems to come from Jill Greenberg: Manipulator.com
it is interesting that the photographer is not listed... why is that.
I know there is nothing new under the sun but ... my goodness!

dheeraj4uuu's picture
dheeraj4uuu
34 pencils

Good work...it shows how it hurts children...really nice..

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