Jeff Cooper Designs: Butterflies

If you're lucky those butterflies in your stomach will never fly away.

Advertising Agency: Gertrude, NY, USA
Creative Directors: Otis D. Gibson
Art Directors: Otis D. Gibson, Inkyung Chung
Copywriters: Peter Toutant, Otis D. Gibson
Published: September 2010

10 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think they want to copy the feeling done by some great diamond / jewellery ads. But to start, the art is pretty hard on the eyes and the copy doesn't sound friendly to me. But that's my take on this. Interested to see what others think,

Guest's picture
Guest

Best line of the bunch.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Best line of the bunch.

sintra's picture
sintra
699 pencils

yep

HappyHour's picture
HappyHour
2387 pencils

ok the line is good but what the hell is going on with the art? strange smoke in the background and are those rings supposed to look like a butterfly? because they don't..

velle's picture
velle
1550 pencils

ohmygod...

Guest's picture
Guest

As a woman, I like the rings on the left. It imply butterfly and it's beautiful.

morse's picture
morse
16013 pencils

It's professional, but it's a bit boring. Can be so much more.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ElCaza89's picture
ElCaza89
315 pencils

the copy makes the ad, just that. And those rings looks like handcuffs at first sight

Guest's picture
Guest

The line is great! Te art could be more...

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