Jamaica Tourist Board: Waterfall

Nothing like making exotic new friends, especially those with tropical shirts.

Advertising Agency: DraftFCB, New York, USA
Group Creative Director: Roald Van Wyk
Executive Creative Director: Gary Resch
Chief Creative Officer: Javi Campopiano
Art Director / Assistant Creative Director: Rodrigo Burdman
Copywriter / Assistant Creative Director: Greg Wikoff
Illustrator: Rodrigo Burdman
Photographer: Justin Francis

May 2016


TheSmirkingFox's picture
145 pencils

Completely generic, doesn't talk about Jamaica (this could apply to any isle in the entire region) and a "friendship" theme does seem disingenuous considering how Jamaica routinely calls for murder of LGBT people.

jillefski's picture
120 pencils

TheSmirkingFox I am lost. Is this advertising or is this a the news report? If it is advertising I believe it works, it's not groundbreaking, but not all can and that seems not to be the point. The message is clear, most people will understand and it's fresh and funny. It's not pollution. If it is a news report, I have to agree with you, they weren't totally accurate with their arguments in favor of going to Jamaica and they clearly misss the LGBT murder issue.

sacrilegend's picture
3333 pencils

Still isn't remotely original. "Make new friends" is probably the dullest line I'd personally *never* think of again, having seen it since my persuasive writing class in 3rd grade.

kleenex's picture
41102 pencils

I really like the art direction.

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