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Waterfall

Agency: 
Published/Aired: 
May 2016
Description: 

Print advertisment created by FCB, United States for Jamaica Tourist Board, within the category: Transport.

Nothing like making exotic new friends, especially those with tropical shirts.

Advertising Agency: DraftFCB, New York, USA
Group Creative Director: Roald Van Wyk
Executive Creative Director: Gary Resch
Chief Creative Officer: Javi Campopiano
Art Director / Assistant Creative Director: Rodrigo Burdman
Copywriter / Assistant Creative Director: Greg Wikoff
Illustrator: Rodrigo Burdman
Photographer: Justin Francis

Comments (4)

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Highest Rated

sacrilegend's picture
sacrilegend
Activity Score 3392

Still isn't remotely original. "Make new friends" is probably the dullest line I'd personally *never* think of again, having seen it since my persuasive writing class in 3rd grade.

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

Completely generic, doesn't talk about Jamaica (this could apply to any isle in the entire region) and a "friendship" theme does seem disingenuous considering how Jamaica routinely calls for murder of LGBT people.

jillefski's picture
jillefski
Activity Score 120

TheSmirkingFox I am lost. Is this advertising or is this a the news report? If it is advertising I believe it works, it's not groundbreaking, but not all can and that seems not to be the point. The message is clear, most people will understand and it's fresh and funny. It's not pollution. If it is a news report, I have to agree with you, they weren't totally accurate with their arguments in favor of going to Jamaica and they clearly misss the LGBT murder issue.

sacrilegend's picture
sacrilegend
Activity Score 3392

Still isn't remotely original. "Make new friends" is probably the dullest line I'd personally *never* think of again, having seen it since my persuasive writing class in 3rd grade.

kleenex's picture
kleenex
Activity Score 47559

I really like the art direction.

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