IP Casino: Mammograms & Margaritas

Mammograms & Margaritas. Making strides against breast cancer one margarita at a time.

Advertising Agency: Red Square Agency, Mobile, USA
Creative Directors: Matt Whitfield
Art Directors: Matt Whitfield, Stephean Grimes, Daryl Evans
Copywriter: Chris Stoltz
Photographer: Miller Mobley
Published: October 2008

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24 comments

sneakyhands's picture
sneakyhands
1857 pencils

not surprised that i don't see a woman's name in the credits on this one. this feels really out of touch and sleazy. it's like the bathroom condom of mammograms. it could save your life, but you save it as a last resort. also, gowns in the waiting room are a little too much, unless they have you change and herd you back out front.

alfred nuesbom's picture
alfred nuesbom

You're not a CD at Grey by chance, are you?

sneakyhands's picture
sneakyhands
1857 pencils

maybe. no, no i'm not. but i was in a politically over-correct mood when i wrote that. i still think it's sleazy though.
=)

Guest commenter's picture
Guest commenter

what's sleazy about margaritas and mariachis? You can't be serious. If you read the small copy, apparently the employees of IP Casino get a free mammogram and a free margarita. Sounds like a company that cares about women, and wants everyone to have fun while doing it. If only more companies took this approach.

Guest commenter's picture
Guest commenter

I like it!!!

adorama's picture
adorama
16 pencils

Yes. Lighten up. Good stuff!!

Guest commenter's picture
Guest commenter

I think one of those guys is checking out one of those ladies.

mauronman's picture
mauronman

What if we substitute japanese saké for margarita?
Sumo wrestlers are more interested about breast cancer prevention than mariachis.

Chulula's picture
Chulula

Are they in Japan? I completely missed that.

whitespace's picture
whitespace
1953 pencils

Stephean and Chris could be female names haha

teenie's picture
teenie
1894 pencils

No matter how funny, weird, offbeat, offensive, odd, etc. this is, I have NO IDEA what the message is supposed to be. The croupiers are offering free breast exams??

The tiny type says free bus ride, free mammogram, free margarita--which would seem to me to be the benefit here. Why it's buried in 6-point type is beyond me. Clarity, people! You want people to act, better tell them what to do!

Sulu's picture
Sulu

Looks like you found the message. Good for you!

alfred nuesbom's picture
alfred nuesbom

Did you consult your copy of Ogilvy on Advertising before you commented?

alfred nuesbom's picture
alfred nuesbom

I was responding to "teenie" by the way.

Sulu's picture
Sulu

Looks like you found it. Good for you!

Playa's picture
Playa

The casino seems to be offering free breast exams and free margaritas. I think this is pretty funny. I get it...

ethel merman's picture
ethel merman

6-point type? lol. It's a poster shrunk down. The type is bigger.

ManchuChanchu's picture
ManchuChanchu
701 pencils

Even by poster standards the type is way too small. I just cudn't get the idea till i read the comment, hunted for the line on the ad/poster n made the connect. At art school people are taught 'hierarchy of information' looks like these guys missed the class

mattlittlegym's picture
mattlittlegym
342 pencils

Time to go back to school. The main idea seems to be here that somehow margaritas and mammograms have something to do with each other. From that comes the main visual. Pull them in - close the circle with the copy. Text book advertising.

ethel merman's picture
ethel merman

I agree! Otherwise we start art directing posters with everything in 48 point type and no hierarchy or visual interest. Talk about horsey. Besides, there's this thing called being subtle. I hear it's really nice.

BiloxiSpring's picture
BiloxiSpring

I happen to work as a cocktail waitress at the IP Casino, Resort, and Spa and I have to say that it is not a sleazy ad. All of the ladies of the IP are being treated to free mammograms and free margaritas. And I must say that I very much enjoy my job and appreciate the respect with which we are treated.

Guest's picture
Guest

hahahahah. this is stupid. all of it.

Guest's picture
Guest

where are the broken boy soldiers? More sepia too. Those mammo-getters love that.

Guest's picture
Guest

what do they think? to get drunk if the mammography results is bad? I think it's really crap.

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