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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Invision: Tumbled Stone
Invision produces commercial carpet - their target consumers are architects
and interior designers.
Advertising Agency: Fletcher Martin, Atlanta, USA
Executive Creative Director: Brandy Gill
Art Director: John Osborne
Copywriter: Clay Shivers
Photographer: Marla Rutherford
Creative Concierge: Leda Walker
Published: April 2008
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I don't necessarily think that making the carpet the most uninteresting thing in the shot is the best way to go but great photography
HUH?
Beautiful.
Is something missing? Like an idea! But kudos to the photographer and the account team who this. I hope the client isn't expecting to sell anything with this, but it might win a photography award.