Interbike: Worship

A bike shop can be as important to a town as a place of Worship. For some people it is one.

The campaign aims to build attendance at North America’s largest bicycle industry trade show, Interbike. For brick-and-mortar bike retailers, the knowledge gained at the show will help them compete against online.

Advertising Agency: TDA_Boulder, Boulder, U.S.A.

Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Haley Garyet
Copywriter: Daniel Colburn
Photographer: Emily Hart Roth

May 2013

1 comment

certaintly's picture
3994 pencils

the "for some people it is one" is worthless.

otherwise nice concept. copy is ok, nothing too impressive though

Log in or register to post comments