Illumen Radiology: Smooth talker

The new, extremely fast, roided-out 64-Slice CT Scanner.

Advertising Agency: Isix Creative, Winter Park, USA
Creative Director: Keith Jensen
Copywriters: Keith Jensen, A.J. Martinez
Published: December 2008

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15 comments

Guest's picture
Guest

this is the worst campaign I have ever seen

Guest's picture
Guest

No way. You're crazy. This is a great idea for the medical community. It will appeal to doctors, no question about it.

Guest's picture
Guest

worst campaign of the decade.

Guest's picture
Guest

Very Lazy

Guest's picture
Guest

I like it. I've done work for medical entities and it's tough to get anything creative by the doctors who run these places. I say well done.

Guest's picture
Guest

This one is my favorite of the set but I really like the overall idea.

Guest's picture
Guest

I noticed that the bottom line of "The new, extremely fast, roided-out 64-Slice CT Scanner." posted on the right of each ad is only correct for the one with the body builder arms. The rest are relevant to each individual ad. The others make more sense to me now. At first glance I didn't like these at all. I don't know what changed but now I'm really liking the simplicity of getting the 64 slice idea across.

Guest's picture
Guest

This is my favorite of the set. I like them all though, to be honest. They're targeting doctors. C'mon, doctors can't figure out anything that was more creative than this ;)

Pedestrian's picture
Pedestrian
465 pencils

These are terrible in every possible way. Shame on you, Isix Creative. Shame on you.

teenie's picture
teenie
1894 pencils

My thoughts exactly. There are bad campaigns out there, but this one is a whole new category: mean and compassionless.

Guest's picture
Guest

these get a "worst campaign of the year" imo

Guest's picture
Guest

No way. Awesome campaign and very well executed.

Guest's picture
Guest

I love them. I don't get all the negative comments. Maybe it's cause we never really see medical ads on this site. I used to freelance for some docs and can definitely appreciate this campaign. Great work!

Guest's picture
Guest

Wonderful ads. They would really stand out well in medical mags. Wish we knew where they were placed.

Guest's picture
Guest

Good work. There's a lack of medical ads on this site and I think these were done pretty well. The idea is great.

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