Illumen Radiology: Quicky

The new, extremely fast, roided-out 64-Slice CT Scanner.

Advertising Agency: Isix Creative, Winter Park, USA
Creative Director: Keith Jensen
Copywriters: Keith Jensen, A.J. Martinez
Published: December 2008

23 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Ridiculous campaign for such a serious topic.

Guest's picture
Guest

It's funny. It personalizes the technology. I love it.

Guest's picture
Guest

and i love that the "woman" depicted here is in pig-tails. what is she, 13?
this is probably the dumbest campaign i have ever seen.

NatalieM's picture
NatalieM
1687 pencils

Haha, pigtails? I seriously thought those were penises.

whitespace's picture
whitespace
1953 pencils

Nat... you're either with the wrong guys... or you might not be so hawt. lol

Guest's picture
Guest

Great ads! Message clearly conveyed with a fun twist. Love them.

Guest's picture
Guest

ahhhhhhh! go look at the isix website for a real treat!

kgeiger's picture
kgeiger
7173 pencils

Trick or Treat?

Guest's picture
Guest

Clearly the worst campaign I have ever seen. They don't have the slightest idea about their target group and what they are looking for. Really pathetic.

Wordnerd's picture
Wordnerd
6660 pencils

ouch.

Duckman's picture
Duckman
520 pencils

One of the worst campaines I've seen for a long time.

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Guest's picture
Guest

I think this gets the message across in a cool way. I don't know. Maybe I'm just weird.

Guest's picture
Guest

Love it. Hits the mark well. Good way to lighten up a scary topic.

Guest's picture
Guest

U can't always be ironic. It's creepy.

darth_darkcape's picture
darth_darkcape
100 pencils

Completely wrong tone for medical equipment.

What the heck is a 64-slice thing-a-ma-bob anyway... thought it was a meat slicer

Guest's picture
Guest

This is obviously meant for doctors because the general public would never get it. I get it because my husband worked at a radiology place. They only market to physicians to get them to refer patients. Knowing what the 64 slice CT is, I like the campaign. I can see how others don't though if this is their first sight of one.

Guest's picture
Guest

i simply love the whole campaign!!!!!
I don't know about the people here who are saying wrong mesg for the category... if they are in creative dept. how can they even think of being predictable? If they are in client servicing... it's OK... one expects such comments from them...
I loved these because they bring a smile to my face and also conveys the proposition in the headline itself... fun campaign for boring product... great work guys!

P.S. I am not part of the team who made these... am just one lazy writer who has forgotten his log in password.

LeeHarvey's picture
LeeHarvey
3045 pencils

Then why the f*#k do you post your comment 3 times!? To convince me? Failed! Still a silly campaign...

Guest's picture
Guest

i know. this comment is so obviously from one of the creators. "i forgot my password!" uh-huh. right

Guest's picture
Guest

I like them. Well done

Guest's picture
Guest

I think maybe they could have been improved with a little paragraph of body copy explaining what a 64 slice CT does. But overall I think this is a great campaign that would garner a lot of attention from the medical community because their ads are always so plain jane and boring.

teenie's picture
teenie
1894 pencils

Um... don't they sell this machinery to hospitals? The "you" here is referring to the individual having the scan done--which is totally off the mark.

Sorry--CT scans are serious business. Whether you're undergoing one or administering one, you need compassion and understanding. Not bathroom humour. If I was going for a CT scan and saw this on my doctor's desk or in the waiting room, I'd be in tears.

Guest's picture
Guest

Great ideas and great campaign. Clever and fun to read.

Log in or register to post comments