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Published/Aired: 
December 2008
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25
Description: 

The new, extremely fast, roided-out 64-Slice CT Scanner.

Advertising Agency: Isix Creative, Winter Park, USA
Creative Director: Keith Jensen

Comments (7)

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Highest Rated

teenie's picture
teenie
1894 Activity Scores

If this campaign targeted doctors, the headline wouldn't say "YOU", as in "I'll slice YOUR heart". They're talking to the patient about how fast the scan will be. Which is: A) the wrong audience and B) mean and heartless.

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