Illumen Radiology: Body builder

The new, extremely fast, roided-out 64-Slice CT Scanner.

Advertising Agency: Isix Creative, Winter Park, USA
Creative Director: Keith Jensen
Copywriters: Keith Jensen, A.J. Martinez
Published: December 2008

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13 comments

Guest's picture
Guest

I feel a little sick.

Guest's picture
Guest

You're crazy. These are awesome!

Guest's picture
Guest

are these a joke?
and could this person know less about type?!

Guest's picture
Guest

brilliant! you guys just don't appreciate break-through creative...

Guest's picture
Guest

I think the copywriting on this one could be tightened up a bit but overall I love the campaign.

NatalieM's picture
NatalieM
1687 pencils

These are creative, but they don't sell me. Medical stuff such as this is a touchy subject. Instead of scaring the patient, try to empower them. You can still be funny doing that.

Guest's picture
Guest

I agree with Natalie except that I really think these are reaching to Primary Care doctors instead of patients. I think what they were going for (not sure if they hit the mark exactly) was to differentiate themselves from the other radiology companies that are also trying to get referrals from the doctors. No one just walks in to a radiology building and says "I need a scan." So I'm guessing this is for doctors, not us.

teenie's picture
teenie
1894 pencils

Sorry, the "you" in these ads refers to the patient. I'm assuming that, since this was done in the US, they're encouraging patients to choose that radiology clinic so their insurance will pay for the scan.

If I needed a scan and saw this, I'd be heartbroken.

Guest's picture
Guest

Love it, really breaks the clutter. Good un, like it cos, unlike other scanners and med ads, this is very optimistic and whacky...

Pedestrian's picture
Pedestrian
480 pencils

Wacky in an unfunny way. I can't believe these guys actually attached their names to this nonsense. Makes me want to quit the industry.

Guest's picture
Guest

I really don't think they were going for humor, though. I think the campaign is just supposed to put a personality to this machine. I like it.

Guest's picture
Guest

Splendid work. Well done isix.

Guest's picture
Guest

I love this campaign. I think they're great, especially for a medical product.

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