IAVA: Parking meter

We know where you’re coming from.
99% of Americans hope their parking meter doesn’t run out. 1% of Americans hope their luck doesn’t run out.

Advertising Agency: BBDO New York, USA
Creative Director: Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Photographer: Petty Officer 2nd class Sandra M. Palumbo; Tech. Sgt. Jeremy T. Lock; Staff Sgt. JoAnn S. Makinano
Chief Creative Officers: Bill Bruce, David Lubars
Published: November 2008


missed my turn's picture
missed my turn
426 pencils

BBDO NY? Really? The lines and the art direction are weak. Big time.

artiam's picture
123 pencils

100% of Iraqis and Afghans try not to get murdered by trigger-happy American colonizers..

Crisp One's picture
Crisp One
2007 pencils

Correction, the leaders who sent the troops there are the colonizers. Leave the troops out of your broad analogy.

word2bigbird's picture
12 pencils

most troops are uneducated rednecks WITH GUNS...
have you forgotten the random civillian attacks, abu gharib prison??

anyway, awful ad.

artiam's picture
123 pencils

Oh that's right, I forgot about conscription and the draft that's going on..

Crisp One's picture
Crisp One
2007 pencils

There is a gutter on every street, not all service men are baby killers.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Simple, claro y directo.


Chief Creative Director Nexus BBDO

sneakyhands's picture
1857 pencils

lose the line.

the straight forward approach was better (have seen combat on TV).

SeanMartin's picture

The problem is that the TV spot is so well done that the print suffers miserably by comparison. I didnt look at the credits, but I'm assuming the same agency worked on all of these, and it seems like there was a real disconnect between these parts of the campaign.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

2.5 million Americans are off at war?

SeanMartin's picture

Sadly, yes.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Disco Munky's picture
Disco Munky
3900 pencils

What is that? An M4 Carbine assault rifle with acog scope?

Their luck isn't going to run out, their gun is just a piece of piss.

M16's are where it's at.

Anyone got COD 5 yet? It's awesome!

XBOX LIVE! jump in!!!!!!

"stay low, move fast"

Doin' it for the points

Guest's picture

these clowns should be fired

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