IAVA: Combat

We know where you’re coming from.
99% of Americans have seen combat on TV. 1% of Americans have seen combat in Iraq or Afghanistan.

Advertising Agency: BBDO New York, USA
Creative Director: Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Photographer: Petty Officer 2nd class Sandra M. Palumbo; Tech. Sgt. Jeremy T. Lock; Staff Sgt. JoAnn S. Makinano
Chief Creative Officers: Bill Bruce, David Lubars

November 2008


Javier Ramírez's picture
Javier Ramírez
1243 pencils

Simple, claro y directo.


Chief Creative Director Nexus BBDO

sneakyhands's picture
1857 pencils

i'd have the AD take another crack at the type, but this seems like it would be more accessible to the troops than the tv spot.

Guest commenter's picture
Guest commenter

good concept, bad bad bad copy. could have much more potential if more thought was put into copy.

Guest's picture

fire the ceratives

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