Hot Pockets: Chicken

Advertising Agency: Casanova Pendrill, Costa Mesa, USA
Executive Creative Director: Elias Weinstock
Associate CD / Copywriter: Fernando Poblete
Art Director: Alex Rodriguez
Copywriter: Fernando Poblete
Illustrator: Ricardo Salamanca
Producer: Flor Castañeda

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12 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Pero pq la mitad del anuncio esta en castellano mientras que otra mitad en ingles?

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Guest's picture
Guest

spanglish, its only eso

Guest's picture
Guest

Hot Pockets targets teenagers, so for the US Hispanic market teens, it makes sense to speak to them the way they speak, mixing both languages (yes, it hurts to see Spanish get destroyed and lost in some of these teens, but it is a cultural phenoemenon that can't be avoided, these kids are surrounded by English everywhere and at home they have Spanish, the mix of the 2 languages is innevitable)

Guest's picture
Guest

Doesn't match the spanglish resource to me. "Simplemente Unnecesary"

Mantufayo's picture
Mantufayo
580 pencils

Concept me parece ok, but Tipography y el style de ilustración difieren mucho.
Aquí se speak spanglish

Mantufayo's picture
Mantufayo
580 pencils

Concept me parece ok, but Tipography y el style de ilustración difieren mucho.
Aquí se speak spanglish

Guest's picture
Guest

i've seen this in the U.S. Looks to target hispanic americans--texans :-)
Seen better, but still pretty funny!

Guest's picture
Guest

oh my god, this is really really ugly, and by the way spanglish is sooooo taky!

Guest's picture
Guest

I like the style. It looks like a robert rodriguez' poster. What's the issue with the spanglish?
I don't find it relevant though, but I'm sure research supports it somehow.

Guest's picture
Guest

if it's supposed to be horror scene in the middle of the night, why is it daylight outside the window?

Guest's picture
Guest

Um, that's not a window, it's the fridge, helloooooooo

fondafo's picture
fondafo
418 pencils

horror

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