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Hostess CupCakes: Filling 90 years with fun

Hostess CupCakes: Filling 90 years with fun
Your rating: None Average: 5.9 (46 votes)

Celebrating 90 years as America's favorite chocolate cupcake

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Creative Director: Elizabeth Paolini
Art Director: Paul Prato
Copywriter: Becky Ervin
Published: October 2009

19 Comments

Prof's picture 1503 pencils
Prof | Mon, 2009-10-19 07:25

oh dear...

Quite really.

Guest's picture
Guest | Mon, 2009-10-19 07:46

very nice work, hats off for u guyz

Guest's picture
Guest | Mon, 2009-10-19 08:54

omg

Guest's picture
Guest | Mon, 2009-10-19 09:25

nice job of using an icon of the brand (the swirl) in an unexpected way!

Guest's picture
Guest | Mon, 2009-10-19 11:07

Classic Hostess. Love it!

Guest's picture
Guest | Mon, 2009-10-19 12:43
5

awwwwwwwwwww.

silvi's picture 4174 pencils
silvi | Mon, 2009-10-19 14:15

Don´t impress me

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Mon, 2009-10-19 15:05

I actually quite like this.

Not too crazy about the copy/type on a curved path thingy. A bit too obnoxious. I would put it below the product shot so it wouldn't compete too much with the main visual.
You'll figure it out for the "agency version" I'm sure. : )

Guest's picture
Guest | Mon, 2009-10-19 15:49

oh wow those look yum!

Singularity's picture 202 pencils
Singularity | Mon, 2009-10-19 17:42

Really cute. Simple, clear, strong tie-in to the most recognizable aspect of the product. Good work.

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

maranca82's picture 424 pencils
maranca82 | Mon, 2009-10-19 20:54

I like this, but the copy isn't quite right. I want it to say something about how after 90 years, nothing has changed.

Jet Propulsion Lab's picture 10715 pencils
Jet Propulsion Lab | Mon, 2009-10-19 21:40

I would probably write it that way, too.
But I also understand how they played around the word "filling."
I agree with you, though...

hagemony's picture 347 pencils
hagemony | Mon, 2009-10-19 22:46

what fun?

gravity's picture 183 pencils
gravity | Tue, 2009-10-20 02:47

dull idea, dull art directing....

Juan Cabral's picture 713 pencils
Juan Cabral | Tue, 2009-10-20 03:34

How such a lame ad deserve so many comments, including mine?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

cp's picture 354 pencils
cp | Tue, 2009-10-20 11:02

slightly forced. to be honest, the idea illustrated on a muffin might be a better approah

Guest's picture
Guest | Wed, 2009-10-28 08:00

is it a joke?

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2009-11-02 07:46

nice

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Bebeth's picture 6 pencils
Bebeth | Wed, 2010-05-19 08:19

i Like this ad.. it's cooll

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