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Filling 90 years with fun

Published/Aired: 
October 2009
5799
Description: 

Print advertisment created by Bernstein-Rein, United States for Hostess CupCakes, within the category: Food.

Celebrating 90 years as America's favorite chocolate cupcake

Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Creative Director: Elizabeth Paolini
Art Director: Paul Prato
Copywriter: Becky Ervin

Comments (19)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

nice

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~ Quite obviously, I have gathered no moss ! ~

Prof's picture
Prof
Activity Score 1449

oh dear...

Quite really.

Guest's picture
Guest

very nice work, hats off for u guyz

Guest's picture
Guest

omg

Guest's picture
Guest

nice job of using an icon of the brand (the swirl) in an unexpected way!

Guest's picture
Guest

Classic Hostess. Love it!

Guest's picture
Guest

awwwwwwwwwww.

silvi's picture
silvi
Activity Score 4172

Don´t impress me

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I actually quite like this.

Not too crazy about the copy/type on a curved path thingy. A bit too obnoxious. I would put it below the product shot so it wouldn't compete too much with the main visual.
You'll figure it out for the "agency version" I'm sure. : )

Guest's picture
Guest

oh wow those look yum!

Singularity's picture
Singularity
Activity Score 202

Really cute. Simple, clear, strong tie-in to the most recognizable aspect of the product. Good work.

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

maranca82's picture
maranca82
Activity Score 422

I like this, but the copy isn't quite right. I want it to say something about how after 90 years, nothing has changed.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I would probably write it that way, too.
But I also understand how they played around the word "filling."
I agree with you, though...

hagemony's picture
hagemony
Activity Score 335

what fun?

gravity's picture
gravity
Activity Score 181

dull idea, dull art directing....

Juan Cabral's picture
Juan Cabral
Activity Score 709

How such a lame ad deserve so many comments, including mine?

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

cp's picture
cp
Activity Score 354

slightly forced. to be honest, the idea illustrated on a muffin might be a better approah

Guest's picture
Guest

is it a joke?

rolling.stone's picture
rolling.stone
Activity Score 2741

nice

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~ Quite obviously, I have gathered no moss ! ~

Bebeth's picture
Bebeth
Activity Score 6

i Like this ad.. it's cooll

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