Celebrating 90 years as America's favorite chocolate cupcake
Advertising Agency: Bernstein-Rein, Kansas City, USA
Executive Creative Director: Arlo Oviatt
Creative Director: Elizabeth Paolini
Art Director: Paul Prato
Copywriter: Becky Ervin
Published: October 2009
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Comments
oh dear...
Quite really.
very nice work, hats off for u guyz
omg
nice job of using an icon of the brand (the swirl) in an unexpected way!
Classic Hostess. Love it!
awwwwwwwwwww.
Don´t impress me
I actually quite like this.
Not too crazy about the copy/type on a curved path thingy. A bit too obnoxious. I would put it below the product shot so it wouldn't compete too much with the main visual.
You'll figure it out for the "agency version" I'm sure. : )
oh wow those look yum!
Really cute. Simple, clear, strong tie-in to the most recognizable aspect of the product. Good work.
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I like this, but the copy isn't quite right. I want it to say something about how after 90 years, nothing has changed.
I would probably write it that way, too.
But I also understand how they played around the word "filling."
I agree with you, though...
what fun?
dull idea, dull art directing....
How such a lame ad deserve so many comments, including mine?
***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
How such a lame ad deserve an avatar on AOTW?
slightly forced. to be honest, the idea illustrated on a muffin might be a better approah
is it a joke?
nice
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