Homeless Veterans Project: Camo, Tiger

More than 107,000 Veterans are missing in action on America’s Streets. Help now at HomelessVetsProject.org.

More than 107,000 United States military veterans, both men and women, are now homeless on the nation’s streets. This campaign helped gain critical donations for the Homeless Veterans Project by reminding Americans that many of the missing from our nation’s conflicts are actually suffering in plain sight.

Advertising Agency: Gatesman+Dave, Pittsburgh, USA
Creative Director: Dave Kwasnick
Associate Creative Director: Eric Holman
Art Director: Matthew Axeman
Published: December 2011

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ace85le's picture
3941 pencils

Very dejavu...



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

the_lizard_king's picture
1255 pencils


And then GOD said...
Let there be creativity!!!

Shawali's picture
8325 pencils

A worthy cause, but the creative solution feels really old...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
22828 pencils

I like it.

certaintly's picture
4060 pencils

i dont like the "missing in action" pun. i think it sounds forced. the camo is enough to tie it to vets

modern drunker's picture
modern drunker
85 pencils

Hello !

Camo campaing for french army:


Have a nice day !

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