Homeless Veterans Project: Camo, Tiger
Average: 5 (26 votes)

More than 107,000 Veterans are missing in action on America’s Streets. Help now at HomelessVetsProject.org.

More than 107,000 United States military veterans, both men and women, are now homeless on the nation’s streets. This campaign helped gain critical donations for the Homeless Veterans Project by reminding Americans that many of the missing from our nation’s conflicts are actually suffering in plain sight.

Advertising Agency: Gatesman+Dave, Pittsburgh, USA
Creative Director: Dave Kwasnick
Associate Creative Director: Eric Holman
Art Director: Matthew Axeman
Published: December 2011

6 comments

ace85le's picture
3941 pencils
ace85le

Very dejavu...

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the_lizard_king's picture
1228 pencils
the_lizard_king

good...

And then GOD said...
Let there be creativity!!!

Shawali's picture
7698 pencils
Shawali

A worthy cause, but the creative solution feels really old...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
15900 pencils
kleenex

I like it.

certaintly's picture
1701 pencils
certaintly

i dont like the "missing in action" pun. i think it sounds forced. the camo is enough to tie it to vets

modern drunker's picture
85 pencils
modern drunker

Hello !

Camo campaing for french army:

http://actualites.ecv.fr/des-nouvelles-des-anciens/publicite/prix-effi...

Have a nice day !