Homeless Veterans Project: Camo, Tiger

More than 107,000 Veterans are missing in action on America’s Streets. Help now at HomelessVetsProject.org.

More than 107,000 United States military veterans, both men and women, are now homeless on the nation’s streets. This campaign helped gain critical donations for the Homeless Veterans Project by reminding Americans that many of the missing from our nation’s conflicts are actually suffering in plain sight.

Advertising Agency: Gatesman+Dave, Pittsburgh, USA
Creative Director: Dave Kwasnick
Associate Creative Director: Eric Holman
Art Director: Matthew Axeman
Published: December 2011

7 comments

ace85le's picture
ace85le
3939 pencils

Very dejavu...

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the_lizard_king's picture
the_lizard_king
1259 pencils

good...

And then GOD said...
Let there be creativity!!!

Shawali's picture
Shawali
8415 pencils

A worthy cause, but the creative solution feels really old...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
29454 pencils

I like it.

certaintly's picture
certaintly
4060 pencils

i dont like the "missing in action" pun. i think it sounds forced. the camo is enough to tie it to vets

modern drunker's picture
modern drunker
85 pencils

Hello !

Camo campaing for french army:

http://actualites.ecv.fr/des-nouvelles-des-anciens/publicite/prix-effi...

Have a nice day !

Karen Conley's picture
Karen Conley

I think photos of the vets would be powerful. I have volunteered here in St Louis during the day that the city rounds up the homeless vets and provides a day of care and it is a very sobering day. (I am a retired Army veteran.)

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