Homeless Veterans Project: Camo, Tiger
More than 107,000 Veterans are missing in action on America’s Streets. Help now at HomelessVetsProject.org.
More than 107,000 United States military veterans, both men and women, are now homeless on the nation’s streets. This campaign helped gain critical donations for the Homeless Veterans Project by reminding Americans that many of the missing from our nation’s conflicts are actually suffering in plain sight.
Advertising Agency: Gatesman+Dave, Pittsburgh, USA
Creative Director: Dave Kwasnick
Associate Creative Director: Eric Holman
Art Director: Matthew Axeman
Published: December 2011


6 comments
Very dejavu...
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good...
And then GOD said...
Let there be creativity!!!
A worthy cause, but the creative solution feels really old...
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
I like it.
i dont like the "missing in action" pun. i think it sounds forced. the camo is enough to tie it to vets
Hello !
Camo campaing for french army:
http://actualites.ecv.fr/des-nouvelles-des-anciens/publicite/prix-effi...
Have a nice day !