Homeless Veterans Project: Camo, Desert

More than 107,000 Veterans are missing in action on America’s Streets. Help now at HomelessVetsProject.org.

More than 107,000 United States military veterans, both men and women, are now homeless on the nation’s streets. This campaign helped gain critical donations for the Homeless Veterans Project by reminding Americans that many of the missing from our nation’s conflicts are actually suffering in plain sight.

Advertising Agency: Gatesman+Dave, Pittsburgh, USA
Creative Director: Dave Kwasnick
Associate Creative Director: Eric Holman
Art Director: Matthew Axeman
Published: December 2011

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6 comments

robthelad's picture
robthelad
120 pencils

The art execution on these are pretty awful.

Who's going to feel sympathy for a mis-shapen blob?

the_lizard_king's picture
the_lizard_king
1259 pencils

good... to the point and straight forward

And then GOD said...
Let there be creativity!!!

andylefty's picture
andylefty
4533 pencils

Keep changing my view. Conceptually nice.

incoming's picture
incoming
107 pencils

Great Art direction, very powerful. Love everything behind all three of these.

robthelad's picture
robthelad
120 pencils

I don't know like, a tiny image in 20% of the space there. If they are trying to raise awareness about the homeless, don't make them easy to ignore.

incoming's picture
incoming
107 pencils

I like this idea a lot. But shouldn't there be more emphasis, on the idea they are homeless? Like the first statement, it looks like a another blob.

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