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Agency: 
Published/Aired: 
January 2010
Description: 

Watch your waste
Want a healthy planet? Stop feeding it junk. Recycle.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor

Comments (9)

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Highest Rated

adbot's picture
adbot
Activity Score 42

Curious Pencil: Well put, thanks.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

This was the first I saw and hoped the other two would be as strong. Obviously the campaign leader, meticulously thought out, nice careful art direction and first-class copy. Easy 10 from me.

luispiter's picture
luispiter
Activity Score 2756

interesting

picopalqlea's picture
picopalqlea
Activity Score 999

a LOT better!

efficientmedia's picture
efficientmedia
Activity Score 9

Like it...

adbot's picture
adbot
Activity Score 42

The art is wonderfully designed, but I have a question for everyone: Is this picture so visually interesting and stylistically "beautiful" that it distracts from the revulsion we should feel from so much waste?
Thoughts?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I think that it's so well visually-layered that it invites study yes, but not as a piece of art, which is what I take from your observation to be the question. You can go for a walk with your eyes through the landscape of the image, and in doing so, take a trip through a proper trash heap, a smelly city junksplash. And I think *that* journey is the stretched moment where the viewer gets the full 'eurgh' feeling. To me, this doesn't beautify trash, it just collects the ugly in an interesting frame where we can take time to be disgusted in detail.

Janae's picture
Janae
Activity Score 385

its my favourite of this campaign. good job.

Adaddicted's picture
Adaddicted
Activity Score 3435

Finally some interesting prints from US

withalltherespects

adbot's picture
adbot
Activity Score 42

Curious Pencil: Well put, thanks.

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