Heal the Bay: Tecch

Tecch!
Don't let perfectly good toxins go to waste.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor
Published: January 2010

Related videos by Shutterstock

6 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Better, and visually strong. Though I don't get the 'tecch!' reference (anyone, please?) And maybe the exclamation mark, if you're insisting on it, would've served better at the end of the payoff, where it would really underscore the tsk-ing parental tone of voice.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

another great retouch by Salamagica, dude is on fire or something

picopalqlea's picture
picopalqlea
999 pencils

for salamanca's level, i think is very poor. he can do soooo much better. looks like is made on a rush with bad timing, budget and from an intern.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i agree its lil' washed out and the shadows are a smidge off, but his name has been on something new almost every other day here.

luispiter's picture
luispiter
2756 pencils

good art direction

the_lizard_king's picture
the_lizard_king
1259 pencils

Love the art work of all the ads but the concept and copy are extremely lame!!!

And then GOD said...
Let there be creativity!!!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments