Heal the Bay: Recycle

Recycle.
Before our "loftovers" consume us.

Advertising Agency: RLR Advertising, Pasadena, California, USA
Creative Director: Hans Castro Gallo
Art Director: Hans Castro Gallo
Copywriter: Toby Muller
Illustrator: Salamagica
Additional credits: Nikki Robischon, Albaro Ibarra, Jane Peñaflor
Published: January 2010

12 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Weakest of the series. This is almost as lame as the 'tank dance' series. Our leftovers are NOT going to consume us, and that kind of weak copy destroys what was gearing up to be a great series. Shame.

javier bizarro's picture
javier bizarro
263 pencils

this idea its done, next

Glut's picture
Glut
3947 pencils

Art direction of the campaign is great, perhaps it all had to be more linked to the world´s health.

luispiter's picture
luispiter
2756 pencils

jajja the best...

jackblack's picture
jackblack
2328 pencils

Fail whale.

kleenex's picture
kleenex
31573 pencils

Great art work.

picopalqlea's picture
picopalqlea
999 pencils

bad photoshop art, I think this one of worst pieces from salamagica... i cant believe this was approve from salamnca's quality check, disappointing.
bad blendings, horrible feather masks, different resolutions on the images used, poor sense of depth field... to bad.

everartz's picture
everartz
7611 pencils

it seems that you are working in the same agency and had a better idea and got rejected so now you want a little revenge :D

| Everartz |

picopalqlea's picture
picopalqlea
999 pencils

nothing like that bud, I'm a huge fan and friend of Salamanca's and his work and I can only hope to be as good as him one day, I'm working on it every day studding, looking, doing research and on and on. But i'm good enough to see when something is not done right. Specially when it;s about photoshop work. thats all. nothing to do with the agency or the idea.

CuriousPencil's picture
CuriousPencil
4227 pencils

This is why I love AOTW: peers. I'm sure Salamanca appreciates feedback like this, and anyway there's nothing wrong with a bit of professional envy, helps keeps people sharp.

Lazarus's picture
Lazarus
1538 pencils

Not new. But good effort.

the_lizard_king's picture
the_lizard_king
1259 pencils

Not new... Next!!!

And then GOD said...
Let there be creativity!!!

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