Hardee's: Calories

this is a nice line, but it might need a tag. this huge burger should have a culture with its very own battle cry. nice photography btw.

Funny line :) Well done!

Funny line?? Funny line? Are you joking?

mind your own business, Dorron Margalit.
it's obviously not advertising.

Hardee's.
Life expectancy be damned.

Hardee's.
John Holmes ate here.

Hardee's.
Grease is the word.

Hardee's.
What Ted Bundy ordered for his last meal.

Hardee's.
Slim fast, die hard.

sorry, these burgers look disgusting.

It's no In-N-Out, but Hardee's is okay.

I think part of the problem is the photography is stock. So who knows whose burgers those are?

They do look like the kind you get frozen in a box.

muy escolar!!!!

I think all the lines (particularly the last two) are really funny! Maybe you should try working in a team instead of on your own, I think the art direction could be better, and the burger tastier looking.

Dorron,

This is how the other three lines should read. The other two are puns and bad plays on words. But this is funny and it plays to that knucklehead demo that Hardee's targets.

This is a 3.5 or 4 on Jeff's scale, your other two are 1s and 2s.

Keep working hard.

Best ad in this campaign. I bow down to such indulgence.

calory would be eeven less if we don't eat it!!!

yes, and we wouldn't have to worry about Mini-clones if we didn't buy one or the King showing up in our bed if we didn't buy a BK breakfast sandwich. The ad isn't talking to the calorie conscience, no one in their right mind would try to sell Hardees to the calorie counters. It is an inherent flaw of the product that a marketer can neither cover up nor change. The best you can do is turn it into a positive, which is exactly what this student did.

The other two ads were crap Dorron, but this one is a good base to build the campaign around.

Do More Better.

Nice Strategy. You failed miserably.

don't like the line. it repeats the strap.

Yuck!!!