Hardee's: Calories

Advertising School: Chicago Portfolio School
Creative Director / Art Director / Copywriter / Illustrator: Dorron Margalit
Photographer: Stock images

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16 comments

sneakyhands's picture
sneakyhands
1857 pencils

this is a nice line, but it might need a tag. this huge burger should have a culture with its very own battle cry. nice photography btw.

Guest's picture
Guest

Funny line :) Well done!

Guest's picture
Guest

Funny line?? Funny line? Are you joking?

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

mind your own business, Dorron Margalit.
it's obviously not advertising.

Guest's picture
Guest

Hardee's.
Life expectancy be damned.

Hardee's.
John Holmes ate here.

Hardee's.
Grease is the word.

Hardee's.
What Ted Bundy ordered for his last meal.

Hardee's.
Slim fast, die hard.

tsea's picture
tsea
123 pencils

sorry, these burgers look disgusting.

Guest's picture
Guest

It's no In-N-Out, but Hardee's is okay.

I think part of the problem is the photography is stock. So who knows whose burgers those are?

They do look like the kind you get frozen in a box.

ORISHAS76's picture
ORISHAS76
344 pencils

muy escolar!!!!

Guest's picture
Guest

I think all the lines (particularly the last two) are really funny! Maybe you should try working in a team instead of on your own, I think the art direction could be better, and the burger tastier looking.

Guest's picture
Guest

Dorron,

This is how the other three lines should read. The other two are puns and bad plays on words. But this is funny and it plays to that knucklehead demo that Hardee's targets.

This is a 3.5 or 4 on Jeff's scale, your other two are 1s and 2s.

Keep working hard.

Guest's picture
Guest

Best ad in this campaign. I bow down to such indulgence.

Guest's picture
Guest

calory would be eeven less if we don't eat it!!!

Guest's picture
Guest

yes, and we wouldn't have to worry about Mini-clones if we didn't buy one or the King showing up in our bed if we didn't buy a BK breakfast sandwich. The ad isn't talking to the calorie conscience, no one in their right mind would try to sell Hardees to the calorie counters. It is an inherent flaw of the product that a marketer can neither cover up nor change. The best you can do is turn it into a positive, which is exactly what this student did.

The other two ads were crap Dorron, but this one is a good base to build the campaign around.

Do More Better.

Guest's picture
Guest

Nice Strategy. You failed miserably.

picktokyo's picture
picktokyo
1404 pencils

don't like the line. it repeats the strap.

_yan_'s picture
_yan_
163 pencils

Yuck!!!

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