Hammer Bowling: The hot sauce
Set your game on fire. Hot Sauce Pearl. The latest high-performance ball from Hammer.
Advertising Agency: BOHAN Advertising, Nashville, United States
Creative Director: Jon Arnold
Art Director: Jim Valosik
Copywriter: Jason Corbin
Photography / Retouching: Minds Eye Atlanta
Account Executive: Kelly Vinsel
Published: January 2009


7 Comments
'set your game on fire' is a little too addy for me. it's also see-say, since we get the entire story from the visual already. funny though, because friction is the last thing i'd want in a bowling ball.
The line doesn't bother me being it is more of a last thought subhead. Great visual. Great ad for a bowling ball.
buy this bowling ball and you too could be a terrorist with 3rd degree burns from failed attempts at arson, that left you so badly scarred, that you have to wear leather all over your body, which simulates the feeling of bovine skin grafts
also, dousing a building with water from a helicopter like they do for forest fires, would collapse the already weakened roof, killing everyone still inside and possibly causing more collateral damage to the fire fighters at the flames' periphery
Way too gimmicky!!!!!!!
fakeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee!
Nicolas
Argentina
Not fake. grab an issue of Pro Shop Monthly or any other bowling pub, you'll find it to be real, so real.
It's not dumping water on the building. It's dumping water on the forest fire behind the building.