Halcyon Bikes: Love

Given the proper amount of love one man's trash can become another mans time machine.

Advertising Agency: BOHAN, Nashville, USA
Creative Directors: Dave Smith, Jon Arnold
Art Director: Josh Ford
Copywriter: Dave Smith
Photographer: Josh Ford
Published: 2010

9 comments

edman's picture
edman
9 pencils

true

AL6352's picture
AL6352
66 pencils

I like the typographic work on all posters. Good copywriting. Good design, I like to have one of these posters in my room.

TommyO's picture
TommyO
1866 pencils

I think it's the weakest of the series: The copy is worn out and doesn't have anything to do with cycling, and there no connection to the visual. It makes you think too much, way more than the other, beautiful ads.

abake's picture
abake
1272 pencils

Very nice art direction, but I had to read all four ads to finally understand exactly what it was about.

Vingy's picture
Vingy
474 pencils

wow this is the best. simple and stylish, love the copy. Great work on this campaign!

Cookie_Monster's picture
Cookie_Monster
643 pencils

I really like this series. These photos are very nice.

liny_77's picture
liny_77
197 pencils

The details are cool

veynznayr's picture
veynznayr
2 pencils

Weakest of the series? Worn out copy? I think this is one of the best. Why do you need every headline to mention 'bike' or cycling'? 'Time machine' says a lot more than 'vintage bike'. Kudos to the agency for coming up with such a simple concept and execution in a time when advertising seems to be all technique and no soul.

resul ay's picture
resul ay
78 pencils

very nice photo.

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