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Published/Aired: 
July 2010
Description: 

Born to fight.

Advertising Agency: Firehouse, Dallas, USA
Executive Creative Director: Tripp Westbrook
Art Director: Silver Cuellar
Copywriter: William Conner

Comments (6)

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Highest Rated

dadada's picture
dadada
Activity Score 1720

Wrong shadow and perspective, the first one is much more better.

Everybody is creative, be yourself.

atb2005's picture
atb2005
Activity Score 13561

Same concept, different execution... Born to fish vs. Born to fight.
http://adsoftheworld.com/taxonomy/brand/okuma

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This execution as been done MANY times before. Just swap the things hanging from the crib's mobile. DDB did it for a butcher's shop with hanging sausages a few years ago.

atb2005's picture
atb2005
Activity Score 13561

So in that the case the idea was that the baby was to become a butcher one day or? lol

kleenex's picture
kleenex
Activity Score 43337

okay idea.

morse's picture
morse
Activity Score 17364

Not so good. The image is flat.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture
dadada
Activity Score 1720

Wrong shadow and perspective, the first one is much more better.

Everybody is creative, be yourself.

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