Gold & Wood: Magic

Eyepieces with a Soul

Gold & Wood products have a soul. The Eyepieces maintain the life of the wood itself and the life of the people that hand craft the frames with their bare hands. Their souls enter this beautiful product to create a magical experience for its destined owner.

Advertising Agency: unknownlab, Los Angeles, USA
Creative Director: Tom Van Daele
Art Directors: Alexander Stauss, Marco Manansala, Cedric Pescheux
Copywriter: Andres Maldonado
Photographer: Jeffrey Vanhoutte
Published: February 2013

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kleenex's picture
26203 pencils

I like the idea.

alausa's picture
1414 pencils

I like how it's lit.

eins-eins-null's picture
867 pencils

nice - i would have said NO to the idea, but as i see it, the artwork does the job. surprising. very well done

olimurugavel's picture
72 pencils

Nicely lit...! But the idea would be a ghost now!

Oli Murugavel
I love any and all situations where you celebrate creativity

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