Georgia Innocence Project: Pete Williams

Imagine missing your life for a case of mistaken identity.

The Georgia Innocence Project is a non-profit group that uses DNA technology to prove wrongly convicted prisoners innocent of all charges. Oftentimes, these men have spent
decades in prison, wasting their lives. It's a pretty powerful message, once you imagine how much life you could miss, all because of someone else's mistakes.

Advertising Agency: 22squared, Atlanta, USA
Creative Director: Susan Treacy
Associate Creative Director: Bill Allen
Art Director: Carter Lewis
Copywriter: Molly Molina
Published: October 2008

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Guest's picture

these are pretty nice. maybe a little too simple, but still quite good. ST is very good...

Tripioso's picture
468 pencils


Life's a Trip. Enjoy the Ride!

Guest's picture

good. still..why isn't he agging as he's hading away?

Guest's picture

He doesn't age because his life is on hold. The moment he's put in prison, his life stops moving forward; he's stuck living as the man who's wrongly accused.

Obviously, I think these are fab to the max.

Guest's picture

coming up with such a project is a brilliant thot in the 1st place. the client should get the nobel for 'peace'
secondly the agency should preserve the brains behind the campaign. it'll come in handy for the future. the complex, dark future, i.e.

Guest's picture

Boring! Opportunity missed.

Roshan Quintus's picture
Roshan Quintus
669 pencils

anyway there is nothing exiting in this issue. so i guess the execution has to be "Boring"
yes its real work.

bite me

Guest's picture

Boring? It's not a wonderbra ad. Effective is the word.

Guest's picture

Real work. Brilliant . great contribution done towards a better world.

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