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Published/Aired: 
October 2008
525
Description: 

The Georgia Innocence Project is a non-profit group that uses DNA technology to prove wrongly convicted prisoners innocent of all charges. Oftentimes, these men have spent
decades in prison, wasting their lives. It's a pretty powerful message, once you imagine how much life you could miss, all because of someone else's mistakes.

Print advertisment created by 22 Squared, United States for Georgia Innocence Project, within the category: Public Interest, NGO.

Imagine having your life taken away for something you didn't do.

Advertising Agency: 22squared, Atlanta, USA
Creative Director: Susan Treacy
Associate Creative Director: Bill Allen
Art Director: Carter Lewis
Copywriter: Molly Molina

Comments (9)

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Guest's picture
Guest

pretty cool...
no money in the world by freedom and the rights to live...

Guest's picture
Guest

Have you noticed they are all black people?
Mmm, strange...

Guest's picture
Guest

who else would go to jail?

Guest's picture
Guest

shame on u! poor racist! don't turn this mavelous site into a garbage, of dirty thoughts!

Guest's picture
Guest

Too late. This place as well as all of advertising is full of racists.

Guest's picture
Guest

this works very good guys

Guest's picture
Guest

Are these real prisoners or stunts?

Pope's picture
Pope
Activity Score 20

the message is really powerful.
27 years in prison for something that you didn't do and nobody can repay you for this time.

the ad itself conveys the message very well but in an expected way.

unmanman's picture
unmanman
Activity Score 118

convincing

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