Genuine Scooter: Crap

With 100 mpg under your belt, it's time to teach the hybrids who's boss.

Advertising Agency: Maris, West & Baker, Jackson, USA
Creative Directors: Will Cauthen
Art Director: Will Cauthen
Copywriter: Marc Leffler
Illustrator: Keith Fraser
Executive Creative Director: Alan Goodson
Published: December 2007


bknowlden's picture
3647 pencils

This whole campaign smells like student work. Sorry, but everything from the typography to the retouching is very average.

I will give props to the "hardly davidson" line though, I like that one a lot.

mpindy's picture
165 pencils


A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

No x 5. Nice looking, but the lines are just not happening.

Spanky's picture
4898 pencils

painful to read

chintan ruparel's picture
chintan ruparel
1516 pencils

~ old habits die hard, older ones never do ~

~ old habits die hard, older ones never do ~

teenie's picture
1894 pencils

"Eat lightening and...crap?"

* eat lightening and then eat crap?
* eat lightening and then crap it out?
* eat lightening and other crap?

Don't get it.

Guest's picture

Putting the word CRAP in huge letters above the product is... crappy design.

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