Full Tilt Poker: Play like Ivey

Play 90 hours per week.
4,680 hours a year.
Agonize over every move.
Relive every mistake.
Forget the bracelets you've won.
Focus on the ones you haven't.
Anyone can play like Ivey.
But nobody does.

Advertising Agency: Wongdoody, LA, USA
Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall
Art Director: Ben Schneider
Copywriter: Julia Regan
Photographer: Joel Lipton
Account Director: Greg Falcione
Account Supervisor: Cristina Prusz
Print Producer: Vickie Palm
Broadcast Producer: Elisa Orsburn
Assistant Broadcast Producer: Kendall Hawley
Director: Errol Morris
Published: April 2010

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checkhill's picture
465 pencils

"Anyone can play like Ivey. But nobody does."
wouldve been enough for copy

krautland's picture
3225 pencils

loved this campaign back when it appeared, love this second round.

khalsain's picture
244 pencils

love the art direction

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