Full Tilt Poker: Journey

On Nov. 10, nine of the world's best poker players will sit down at the highly anticipated World Series of Poker main-event final table. One of the players: Full Tilt Poker pro Phil Ivey. To celebrate Ivey's achievement and seat at the table, marketing ideas agency WONGDOODY recently launched a new Full Tilt Poker ad campaign that shines the spotlight on Ivey. Using the timeless black-and-white visual style now synonymous with the Full Tilt Poker brand, the campaign includes two TV commercials shot by Academy Award-winning director Errol Morris, and two print ads.

Advertising Agency: Wongdoody, Los Angeles, USA
Creative Directors: Tracy Wong, Michael Boychuk
Art Director: Benji Schneider
Copywriters: Julia Regan
Account Management: Greg Falcione, Cristina Prusz
Creative Resources: Amy Wise (Print Production)
Production Company: Moxie Pictures
Director: Errol Morris
Music Composer: Mark Beyers
After Effects: Joshua Oram

October 2009


EGGO's picture
354 pencils

Copy doesn't do anything for me. Needs more impact, rhythm, and drafts.

Art direction seems tired and uninteresting. Why so bottom heavy? Black and white?

Everything just needs more playing around, is all.

You have to hate advertising in order to truly love it.

theanc's picture
2783 pencils

Poker communications has a different approach. Like fashion ads. As a poker player I feel great about the ad. But it's not that creative ad that we're all used to love.

atb2005's picture
13561 pencils


Different products/services require different approaches. There's a reason the art direction here is "uninteresting"; anything too fancy or artsy would have distracted from the copy, which happens to be excellent.

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