krautland's picture
3216 pencils

strong headline followed by "that's why" copy? how's that for an uneven copywriter.
anyway, interesting ad.

whitespace's picture
1953 pencils

what's wrong with that's why?

Nanel's picture
283 pencils

the ad needs the "that's why" genius

Graves™'s picture
87 pencils

This doesn't feel like a the right tone for someone contemplating their death. Maybe I'm just a romantic.

vote4pedro's picture
4601 pencils

there's no creativity here whatsoever. common phrases don't count as headlines. and the layout looks like it was done by a first quarter ad student. bad even for student work.

sumsum's picture
615 pencils

dont agree. strong HL that very directly bring across what they wanna say: take care about your funeral before it's too late. the common language makes it as strong as it is.

vote4pedro's picture
4601 pencils

strong headline? you've got to be kidding. no thought went into these at all. a strong headline makes you see something in a different light. common cliches do anything but.

Crisp One's picture
Crisp One
2005 pencils

Different way to approach being worm food!

www.lucabartoli.info's picture
36 pencils

Enjoy the power of copy ad: http://www.lucabartoli.info/bblog/?p=1381

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