That’s why you should talk to us.
Advertising Agency: Hill Holliday, Boston, USA
Creative Director: Kevin Moehlenkamp
Art Director: Darren Bult
Copywriter: Neal Hughlett
Published: February 2008
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9 Comments
strong headline followed by "that's why" copy? how's that for an uneven copywriter.
anyway, interesting ad.
what's wrong with that's why?
the ad needs the "that's why" genius
This doesn't feel like a the right tone for someone contemplating their death. Maybe I'm just a romantic.
there's no creativity here whatsoever. common phrases don't count as headlines. and the layout looks like it was done by a first quarter ad student. bad even for student work.
dont agree. strong HL that very directly bring across what they wanna say: take care about your funeral before it's too late. the common language makes it as strong as it is.
strong headline? you've got to be kidding. no thought went into these at all. a strong headline makes you see something in a different light. common cliches do anything but.
Different way to approach being worm food!
Enjoy the power of copy ad: http://www.lucabartoli.info/bblog/?p=1381