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Published/Aired: 
February 2008
Description: 

That’s why you should talk to us.

Advertising Agency: Hill Holliday, Boston, USA
Creative Director: Kevin Moehlenkamp
Art Director: Darren Bult
Copywriter: Neal Hughlett

Comments (9)

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Highest Rated

Crisp One's picture
Crisp One
Activity Score 2005

Different way to approach being worm food!

krautland's picture
krautland
Activity Score 3216

strong headline followed by "that's why" copy? how's that for an uneven copywriter.
anyway, interesting ad.

whitespace's picture
whitespace
Activity Score 1953

what's wrong with that's why?

Nanel's picture
Nanel
Activity Score 283

the ad needs the "that's why" genius

Graves™'s picture
Graves™
Activity Score 87

This doesn't feel like a the right tone for someone contemplating their death. Maybe I'm just a romantic.

vote4pedro's picture
vote4pedro
Activity Score 4601

there's no creativity here whatsoever. common phrases don't count as headlines. and the layout looks like it was done by a first quarter ad student. bad even for student work.

sumsum's picture
sumsum
Activity Score 615

dont agree. strong HL that very directly bring across what they wanna say: take care about your funeral before it's too late. the common language makes it as strong as it is.

vote4pedro's picture
vote4pedro
Activity Score 4601

strong headline? you've got to be kidding. no thought went into these at all. a strong headline makes you see something in a different light. common cliches do anything but.

Crisp One's picture
Crisp One
Activity Score 2005

Different way to approach being worm food!

www.lucabartoli.info's picture
www.lucabartoli.info
Activity Score 36

Enjoy the power of copy ad: http://www.lucabartoli.info/bblog/?p=1381

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