FEMA: Terrorist Attack

Preparing today reduces the effects of a disaster tomorrow.

Advertising Agency: Vidal Partnership, New York, USA
Creative Directors: Javier Fuentes, Alvaro Ramos
Copywriters: Javier Fuentes, Alvaro Ramos
Art Directors: Barbara Graetzer, Alvaro Ramos
Digital Retouch: Zerone NY
Photographer: Stock
Additional credits: ECD Paco Olavarrieta, Mauricio Galván
Published: September 2010

18 comments

Guest's picture
Guest

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Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Yes but the house is still a complete rubbish.

Billoughsby's picture
Billoughsby
5091 pencils

Ouch. Good point, Jack.

A specimen of big cgi special effects ad. That's it's only distinction, such as it is.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

HappyHour's picture
HappyHour
2385 pencils

But the "PLAN" part is still intact, leading you to realize that if there was more "planning" (which the ad proposes), there would be less rubble and more still standing. Nothing mind blowing but works for me.

Billoughsby's picture
Billoughsby
5091 pencils

Ouch. Good point, Happy Hour.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Agree with happy hour. It also says "reduces the effects" which explains why there's only part f the house still intact.
Also, works better for Out door than for Print in my opinion.

CuriousPencil's picture
CuriousPencil
4227 pencils

Find that the windows make it really difficult to read 'Plan' - at first I thought it was 'Plea'.

Guest's picture
Guest

The other executions are easier to read

CuriousPencil's picture
CuriousPencil
4227 pencils

I saw, still doesn't excuse the illegibility of this one.

Cheerriiee's picture
Cheerriiee
952 pencils

Agree Curious, i read the same as you!

Guest's picture
Guest

Disagree with Happy Hour. To me it says that despite the PLAN, the building is destroyed. You want to associate FEMA with good things, not bad things, so the visual message goes against what you're trying to accomplish. Not sure who approved this but they should probably be fired.

Guest's picture
Guest

I think you're taking it a bit far and not understanding the ad as a whole piece (Image+copy). To me this ad is associating FEMA with "Planning makes a difference", which is an honest message coming from them. We all know nobody is 100% safe when it comes to an earthquake or any other big disaster.

Billoughsby's picture
Billoughsby
5091 pencils

Ouch. Good point, Guest.

I say fire everybody in any way connected with FEMA.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

S.tefan's picture
S.tefan
117 pencils

Good Answer Curious!
but great art work ;)

Boxey's picture
Boxey
8885 pencils

I guess their plan included misspelling "consequences."

CuriousPencil's picture
CuriousPencil
4227 pencils

They must've corrected it on this one. But *can* you *reduce* consequences in the first place? Unless you plan to make consequence soup, I don't think so.

Dzsoi's picture
Dzsoi
6312 pencils

I'm sorry but i am with Jack Mancer. This is still a disaster, and some remaining bricks and windows are pretty thin consolation. If it wasn't for glass, I would say: I can wipe my ass with them... Plans offered here are not reassuring at all with this outcome.

Guest's picture
Guest

Great! Congratulations!!

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